Manage every step of integrating social media into your organization
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It supplies you with a comprehensive resource, bringing together such disparate areas as IT, customer service, sales, communications, and more to meet your organization's social media goals. Wollan, Smith, and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. Learn how to:
Empower employees and teams to utilize social media effectively throughout the organization
Measure the ROI of social media investments and ensure appropriate business value is achieved over time
Make smarter decisions, make them more quickly, and make them stick
Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.