Book description
The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.0 risks and other electronic disasters.
Throughout this important resource Nancy Flynn (an internationally recognized expert on workplace social media) offers a guide to best practices for creating safe, effective, and compliant electronic business communications. The book contains a thorough review of the risks inherent in employees' social media use and content and explores how organizations can help manage behavior, mitigate risks, and maximize compliance through the implementation of strategic social media compliance management programs. These programs combine written policies, supported by comprehensive employee education and are enforced by proven-effective technology tools. Once these policies and programs are in place employers can safely take advantage of the marketing and communications benefits offered by social media.
Covering a wealth of material, the book includes vital information on topics such as social media and the law; managing records and e-discovery compliantly; regulatory compliance; privacy and security; blog risks and compliance rules; mobile devices drive social media risks; a seven-step plan for social media policy and compliance management; conducting a social media audit; creating social media policies; content rules and compliance; policy compliance and education; reputation management; and more.
In addition to addressing pertinent topics on risk management, the book contains cautionary, real-life social networking disaster stories that show how organizations can lose revenue and reputations, reveals how employees can lose jobs, and explains how individuals can face public humiliation.
The Social Media Handbook is a hands-on guide written for human resource professionals, information technology managers, legal professionals, compliance officers, records managers, and others who need to manage today's technology tools with up-to-date employment rules.
Table of contents
- Cover
- Title
- Copyright
- Contents
- Dedication
- Contents of the Web
- About the Author
- Introduction
- Chapter 1: Why Every Organization Needs a Social Media Policy and Compliance Management Program
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Chapter 2: Social Media and the Law: What Every Organization Needs to Know About Legal Compliance
- Social Media Maximize Electronic Exposures
- Policy Helps Minimize Legal Risks and Maximize Compliance
- Social Media and The Law: Risk Management 101
- Third Parties Create Legal Risks For Business Blogs
- Copyright Violations On The Social Web
- Defamation Claims On The Social Web
- Invasion of Privacy Claims On The Social Web
- Employment Law: Think Twice Before Using Social Media To Screen Job Applicants
- Smartphones Impact Wage and Hour Laws
- Mobile Devices Help Drive Legal Risks
- Social Media Best Practices: Legal Compliance
-
Chapter 3: Social Networking Creates Legal Evidence: How to Manage Records and E-Discovery Compliantly
- Posts, Blogs, Tweets, Texts, Profiles, and Comments Create Legal Exposures and Evidence
- Know and Adhere To The Federal Rules of Civil Procedure
- E-Discovery Can Be Complex and Time-Consuming
- State Rules of Civil Procedure and State E-Discovery Guidelines
- Foia and State Sunshine Laws Grant Subpoena Power To Citizens
- How Long Should ESI be Retained?
- Form A Records Management Team and Establish A Record Retention Policy
- Social Media Best Practices: Effective Records Management and E-Discovery Compliance
- Chapter 4: Regulatory Compliance: Government and Industry Watchdogs Keep an Eye on the Social Web
-
Chapter 5: Privacy, Security, and Social Media: What Every Employer—and User—Should Know
- Employees Have No Expectation of Privacy
- Social Networking Can Get You Fired
- Nlrb Takes On Social Media Use, Policies, and Terminations
- Social Media Can Keep You From Being Hired
- Privacy Laws Vary By Jurisdiction
- Beware Social Leaks and Spilled Secrets
- Social Media Best Practices: Privacy and Security
- Chapter 6: Blog Risks and Compliance Rules
- Chapter 7: Mobile Devices Drive Social Media Risks
- Chapter 8: Seven-Step Action Plan for Successful Social Media Policy and Compliance Management
- Chapter 9: Conduct a Social Media Policy Audit
-
Chapter 10: Writing Effective Social Media Policies
- Twenty-First-Century Tools Require Twenty-First-Century Rules
- Personal Use Demands Clear and Specific Rules
- What Constitutes Effective Written Policy?
- Tips For Writing Effective Policies
- Support Written Policy With Employee—and Community—Education
- Social Media Best Practices: Writing Effective Policy
- Chapter 11: Content Rules Are Critical to Compliance
- Chapter 12: Enforce Policy Compliance with Education
- Chapter 13: Reputation Management: Responding to and Recovering From a Social Networking Nightmare
- Chapter 14: Sample Policies: Social Media, Blogs, and Related Aups
- Chapter 15: Glossary of Social Media, Legal, Regulatory, and Technology Terms
- Index
Product information
- Title: The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks
- Author(s):
- Release date: March 2012
- Publisher(s): Pfeiffer
- ISBN: 9781118084625
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