The Facebook Guide to Small Business Marketing
By Ramon Ray
Publisher: Wiley
Final Release Date: January 2013
Pages: 288

Get on the same page as your customers—onFacebook

The power of Facebook is pretty awesome. Your customers arethere, hanging out with each other, chatting about where they shop,what they're looking for, and what businesses they recommend. Withthe right Facebook presence, you can engage them throughconversation, video, relevant messages, events, and othervalue-added content. And not only is Facebook the place tocommunicate with your customers, it's where they communicate witheach other — and with you. Here's what every busysmall-business person needs to maximize the business power ofFacebook.

  • Learn to design the ideal business Page
  • Integrate Facebook with your blog and website
  • Generate traffic with Check-in Deals and Sponsored Stories
  • Increase attention with Events and custom apps
  • Study the successful tactics of more than a dozenbusinesses

Use social media dashboards effectively

Create exciting video events

Learn from successful small businesses

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Ebook: $19.99
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