Search Engine Optimization For Dummies, 4th Edition
By Peter Kent
Publisher: Wiley / For Dummies
Final Release Date: September 2010
Pages: 456

Learn the secrets that search engines like and move your Website to the top!

What good is a great-looking Web site if your target audiencecan't find it? This book reveals the dos and don'ts so that you canbuild in search engine-friendly features and steer clear of thosethings that get your site bumped to the back of the pack. Make themost of social networking, get cool sites to link to yours, trackyour progress, and more!

  • Know what you're dealing with — learn which search enginesare important, what a search directory is, and the keywords peopleuse to find your business

  • Build it right — find out how to construct your site withthe information that search engines need to index it properly

  • Cover all bases — get your site listed in product andshopping indexes and local-search services

  • Love those links — find sites to link to yours and chooselinks that boost your position

  • Watch this — use video to make your site more visible, andbuild traffic with social networking sites

Open the book and find:

  • How search engines work

  • Techniques search engines like and ones they hate

  • What keywords are and how to use them

  • How to make your site both useful and visible

  • Page-building tips

  • Small things that can make a big difference

  • How to redeem your site if something goes wrong

  • Ten common myths about SEO

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Ebook: $29.99
Formats:  ePub, Mobi, PDF