The Ultimate Do-It-Yourself Guide to SEO!
A Step-by-Step Guide
More timely than ever, this comprehensive, can-do book offersexpert advice, practical instructions, and smart tools to help youincrease visibility for your website on Google and other majorsearch engines. In this new edition of their bestselling guide,veteran search marketing consultants Jennifer Grappone and GradivaCouzin give you the very latest SEO and social media strategies andtricks of the trade in a workable, day-by-day plan. Perfect forbusy self-starters in organizations large and small, this book willquickly help you increase your visibility and presence on theweb.
Develop and implement an SEO strategy using the winning An Houra Day approach
Discover how search engines work now, and make them work foryou
Optimize your site so you can be found, then make the sale
Use Facebook, Twitter, and other sites on the Social and MobileWeb to put your site in the spotlight
Find out what "link juice" is, and start making your own
Get visibility in local, social, shopping, and other featuredsearch results
You'll also find:
Essential hints, tips, and techniques for everyone fromone-person shops to Fortune 500 companies
Engaging right-brain vs. left-brain sidebars, where the authorsdiscuss key issues from their unique perspectives
Real-world "From the Trenches" case studies that illustratesuccesses to learn from and mistakes to avoid
Praise for Search Engine Optimization: An Hour a Day,Third Edition
"From strategy to implementation and optimization, this valuableresource gives you easily digestible, bite-sized nuggets containingproven, field-tested principles—it's SEO done right."
—Amman Badlani, Manager, Online Marketing andAnalytics, Planned Parenthood Federation of America
"Tightly written and to the point, it gives you the knowledgeyou need to make a big difference in how your site appears insearch engines."
—Rafael Baptista, SEO Specialist, Tripadvisor.com
"SEO: An Hour a Day is an immediately actionable guerillafield guide. Gradiva and Jennifer have a terrific grip on what realSEO practitioners should undertake short, mid, and longterm."
—Marty Weintraub, President, aimClear
"If you read even half of the book you'll be an SEO star.Imagine what will happen if you read the whole thing!"
—Avinash Kaushik, Author of Web Analytics 2.0and Google Analytics Evangelist