Book description
A 5-part process that will transform your organization — or your career — into a non-stop creativity juggernaut
We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz — as well as hundreds of interviews with CEOs, entrepreneurs, and artists — into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.
Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace
Turns the mystery of creativity into a simple-to-use process
Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes
Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studies
Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.
#8New York Times Bestseller (Hardcover Business)
#2Wall Street Journal Bestseller (Hardcover Business)
#9Wall Street Journal Bestseller (Hardcover Nonfiction)
#9Washington Post Bestseller (Nonfiction Hardcover)
#1USA Today Bestseller (Money)
#10Publishers Weekly Bestseller (Nonfiction)
Table of contents
- Copyright
- Preface
- Introduction
- 1. The Case for Creativity
- 2. Disciplined Dreaming: Your System for Creativity
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I. ASK
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3. Defining the Creativity Challenge
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3.1. Building the Creativity Brief
- 3.1.1. Section II: Defining the Creativity Challenge
- 3.1.2. Section III: Situation Analysis
- 3.1.3. Section IV: The Resistance
- 3.1.4. Section V: Target Audience(s)
- 3.1.5. Section VI: Communication Strategy
- 3.1.6. Section VII: Competition
- 3.1.7. Section VIII: Project Plan
- 3.1.8. Section IX: Key Metrics
- 3.2. Bringing Discipline to Your Dreams Through Vision, Clarity, and Action
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3.1. Building the Creativity Brief
- 4. Driving Curiosity and Awareness
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3. Defining the Creativity Challenge
- II. PREPARE
- III. DISCOVER
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IV. IGNITE
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8. Generating Creative Sparks
- 8.1. Protecting Those First, Fragile Sparks
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8.2. Twelve Ways to Strike Sparks of Creativity
- 8.2.1. Imbizo Groups
- 8.2.2. The Hot Potato
- 8.2.3. The Start Ain't Always the Start
- 8.2.4. The Wrong Answer
- 8.2.5. Stick It to the Man
- 8.2.6. Get Stimulated
- 8.2.7. The Time Capsule
- 8.2.8. The Hemingway Bridge
- 8.2.9. Personas
- 8.2.10. Provocation
- 8.2.11. Dagnabbits
- 8.2.12. TDWR (Think, Doodle, Write, Repeat)
- 8.3. Secrets of the Jazz Masters
- 8.4. Supporting the Combo
- 9. Igniting the Sparks of Creativity: The Eight Most Powerful Techniques
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8. Generating Creative Sparks
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V. LAUNCH
- 10. Bringing Your Ideas to Life: The Launch
- EPILOGUE: The Power of One
- A. The Top Six Creativity Myths (and Truths)
- B. Additional Warm-Up Exercises to Jump-Start Creativity
- C. Notes
- Acknowledgments
- About the Author
Product information
- Title: Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity
- Author(s):
- Release date: February 2011
- Publisher(s): Jossey-Bass
- ISBN: 9780470922224
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