Twitter Marketing For Dummies, 2nd Edition
By Kyle Lacy
Publisher: Wiley / For Dummies
Final Release Date: February 2011
Pages: 288

100,000,000 people are tweeting. Get them talking about yourproduct or service!

Twitter is the fastest-growing social networking service. Nowit's at the forefront of the customer experience, where customerssell to each other. This book, fully updated with new Twitterfeatures and capabilities, is packed with advice for getting peopleto spread the word about your company and its products throughoutthe Twitterverse.

  • Twitter 101 — start here to learn how to sign up, create anaccount, write your business bio, and find people to follow

  • Planning your strategy — identify your market, decide howto offer value to your customers, and craft your message

  • Making it work — use tools such as HootSuite and TweetDeckto be more productive and measure your success with analytics

  • Tweet and retweet — learn the secrets of getting yourfollowers to retweet your interesting, entertaining messages

  • Content them with content — humanize your tweets withquality content that develops your brand story and moves beyondselling

  • Dominate offline too — improve customer service,selectively promote deals, and become a thought leader in yourindustry

  • Be nice — make points with proper Twitter etiquette

Open the book and find:

  • How Twitter works to boost your business

  • Strategy details you should consider

  • Advice on finding your Twitter evangelists

  • Hints for writing tweets people want to read

  • How to use third-party Twitter applications

  • Twitter dos and don'ts

  • Tips on using Twitter keywords

  • Great marketing ideas from real Twitter users

Learn to:

  • Use Twitter to communicate with your customers

  • Maximize your Twitter presence with unique tools

  • Build your network and use it to spread your message

  • Measure your success

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Ebook: $24.99
Formats:  ePub, Mobi, PDF