This may be the most revolutionary book you read this year
We all played games as children. Today, millions of us loseourselves in massively multiplayer games like World of Warcraft,strategy games like League of Legends, and social media games likeFarmVille. Games satisfy our need to interact, compete, andexercise our imagination. And they're fun.
What if your business offered those rewards to yourcustomers?
Consider looking at your businesswhatever it isas ifit were a game. Open this book, turn your imagination loose, anddiscover how fun can generate energy that boosts your bottomline.
A marketer who wants to find and keep customers?
A product designer who wants to create a memorable customerexperience?
A website designer who wants to keep visitors coming back?
An executive who wants to make customers happy and boostprofits?
A game designer who wants to create a better social game?