Social Media Metrics Secrets
By John Lovett
Publisher: Wiley
Final Release Date: July 2011
Pages: 384

When you open this book, you'll feel as though you're sittingdown with an expert who is disclosing rare information about socialmedia metrics. Expert John Lovett taps into his years of trainingand experience to reveal insider tips, strategies, and secrets fornavigating the complex ecosystem of social media metrics. Examplesof first-hand case studies demonstrate how to apply measurement toevaluate the impact of social media channels, and additionalmaterial shows you how to optimize social media programs based onthe results of Social Analytics.

The Insider's Guide to:

  • Identifying social media metrics that matter

  • Measuring Audience, Activity, and Actions

  • Building a social network operations center

  • Activating social media across the enterprise

  • Using the Social Analytics Framework

  • Executing a process of continuous optimization

  • Tracking and measuring your return on investment

  • Planning for a socially networked future

The Secrets series reveals:

  • Authoritative information in highlighted areas

  • Exceptional advice in the margin notes

  • Unique insight from years of author experience

  • Rarely revealed tips and techniques

  • Invaluable shortcuts and workarounds

  • Insider TipsTips, tricks, and secrets for quantifying socialmedia success

  • Valuable InsightsEye-opening strategies for moving beyond"counting metrics" to "business value metrics"

  • Unbeatable AdviceReal-world solutions for developing a scalableframework for social media measurement

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Ebook: $34.99
Formats:  ePub, Mobi, PDF