Designing Search
UX Strategies for eCommerce Success
By Greg Nudelman
Publisher: Wiley
Final Release Date: April 2011
Pages: 496

They've found you. Now be sure they can find what they want

People shop online because it's convenient. If your searchapplication doesn't make it easy to find what they want to buy,they'll go somewhere else. It's that simple.

Designing a great search experience, however, isn't that simple.You need this book, full of UX design strategies and patterns thathave been carefully developed, researched, and tested for success.Use them, and your customers will buy more, leave your storehappier, and tell their friends and social networks about thepositive experience they had using your site or mobile app.

  • Don't just add new features — create memorable, delightfulsearch experiences

  • Turn "no search results" pages into new sales opportunities

  • Discover why shoppers behave as they do

  • Use "more like this" search to help your customers make quickdecisions

  • Design intuitive search interactions using faceted searchfilters

  • Use contextual mobile search to create portable ecommercesolutions

  • Take full advantage of the unique design challenges andcapabilities of tablet devices

  • Learn from case studies that put the design concepts intopractice

  • Use novel search design patterns to trounce your competition

Go to http://www.designcaffeine.com/designings​earch/ for a bonuschapter introducing designing search features for ecommerce helpsystems and an appendix highlighting crucial best practices!

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Ebook: $39.99
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