Shift and Reset
Strategies for Addressing Serious Issues in a Connected Society
By Brian Reich
Publisher: Wiley
Final Release Date: July 2011
Pages: 368

Praise for Shift & Reset

"Shift & Reset: Strategies for Addressing Serious Issues in a Connected Society offers an innovative, yet realistic approach to facing today's challenges in both the nonprofit and corporate world. Reich encourages us to get caught up in the whirlwind of new media and take advantage of all it is has to offer. He counsels us to embrace change and not be afraid of failure. The way we address serious issues in today's society is not working. Shift & Reset challenges us to go above and beyond, using communication through technology as our guiding force. As Reich bluntly, but admirably points out, 'Change is painful, and slow, sometimes messy, and always exhausting. But the benefits far outweigh the sacrifices in the end.'"
MARK MCKINNON, Vice Chairman, Hill & Knowlton, Public Strategies; and President, Maverick Media

"Shift & Reset rises to the challenge of navigating the changing media landscape while also inspiring real and feasible change. A valuable resource for anyone trying to engage and connect with an audience in any way. I couldn't put it down."
MARK BURNETT, Executive Producer, Mark Burnett Productions

"Brian Reich argues that traditional strategies of passive outreach to potential clients and customers are as outdated as the dial-up modem. On the contrary, the most successful organizations are the ones with the most innovative strategies for increasing user engagement. Shift & Reset teaches readers how to reframe their competitive advantage by developing a highly motivated set of stakeholders who will take an active role in promoting the product at hand."
HUGH FORREST, Director, SXSW Interactive Festival

"Commitment to a cause in the virtual world does not always yield results in the actual world. Resolving that paradox is the key to successful causes, and Reich once again shows why he's a trusted locksmith."
JEFF NUSSBAUM, Partner, West Wing Writers

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