YouTube and Video Marketing, 2nd Edition
An Hour a Day
By Greg Jarboe
Publisher: Wiley / Sybex
Final Release Date: October 2011
Pages: 504

Craft Video Marketing Strategies that Deliver: A Step-by-StepGuide

Learn how to create and implement video strategies that enticeviewers, pull in leads, give you actionable insights, and helpincrease your ROI with the exciting new edition of this uniqueguide. Video marketing expert Greg Jarboe has thoroughly updatedhis popular and empowering book to offer you the very latestwinning techniques for video and brand channel optimization,YouTube advertising, leveraging Google Analytics, and muchmore.

Whether you're a marketer, consultant, or small-business owner,this day-by-day, step-by-step guide is what you need to developsound video marketing strategies, avoid common pitfalls, measureand analyze your results, and achieve success.

  • Understand YouTube and other players in the video space

  • Ask all the right questions when mapping out your videomarketing strategy

  • Produce content worth sharing and videos worth watching

  • Set up a YouTube channel and select an online video provider

  • Optimize your video for YouTube and major search engines

  • Build some buzz for your video on other sites and blogs

  • Track, measure, and analyze your video marketing results

  • Discover how marketers, advertisers, creators, and partners useYouTube

You'll also find:

  • Tips for creating better videos and engaging the YouTubecommunity

  • Real-world case studies that illustrate successes to learn fromand mistakes to avoid

Praise for YouTube and Video Marketing: An Hour a Day,Second Edition

"Greg Jarboe gets to the heart of why YouTube video marketing isso powerful. This book will help you create video that enchants,inspires, and engages your viewers."
Guy Kawasaki, cofounder of Alltop.com, former chiefevangelist of Apple, and author of ten books, includingEnchantment: The Art of Changing Hearts, Minds, andActions

"This book will fill you in on what you might be missing fromyour YouTube video strategy and where to improve, especially whenit comes to the most important aspect for driving truesuccess—creating compelling web video content that's worthsharing."
Mark Robertson, Founder and Publisher, ReelSEO

"This is not only one of the best business books I've ever comeacross on YouTube video marketing, I consider it mandatory readingfor any brand trying to figure out how to maximize theopportunities on YouTube."
Bill Hunt, President, Back Azimuth Consulting, andcoauthor of Search Engine Marketing, Inc.

"Once again, Greg Jarboe offers a detailed, well-researchedguide for businesses wanting to get the most out of YouTubemarketing. It's a must-read for anyone serious about incorporatingYouTube as part of their online marketing strategy."
Michael Miller, Author of YouTube forBusiness

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