E-Mail Marketing For Dummies, 2nd Edition
Publisher: Wiley / For Dummies
Final Release Date: March 2011
Pages: 384

Learn to develop and deliver e-mail that your customers reallywant to read

E-mail marketing can open lots of doors for your business, butit can also open you up to legal scrutiny and spam complaints. Thisbook helps you navigate that tricky landscape and create an e-mailmarketing strategy that not only offers your customers real value,but pays dividends for you! You'll even learn to analyze how yourcampaign is working.

  • Fitting in — see where e-mail fits into your marketing mixand decide whether to use an e-mail marketing provider

  • First, the list — find out how to build a top-quality listof subscribers who will respond to your mailings

  • Get it through — construct messages that reach yourcustomers' e-mailboxes

  • Open me — use time-tested techniques for prompting youraudience to open and read your e-mails

  • Make it irresistible — use design elements and relevantcontent to make your e-mails appealing and professional

  • Get social — add social features and involve your Facebookfans and Twitter followers

  • Just for them — target e-mails to make them more relevantto your audience

  • Following up — use e-mail tracking reports, get open andclick-through rates, and use the information to improve yourresults

Open the book and find:

  • How not to be a spammer

  • Ways to get your audience to open your e-mails

  • Tips for becoming a trusted sender

  • Valuable elements to add to your e-mails

  • Subject lines that get noticed

  • Design strategies for a mobile audience

  • How to measure conversions and ROI

  • The ten worst content mistakes

Learn to:

  • Use e-mail to attract customers and increase business

  • Build a mailing list and create effective messages

  • Track the results of your campaign

  • Develop a strategy that incorporates social media

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Ebook: $24.99
Formats:  ePub, Mobi, PDF