Creating and Launching Successful Online Campaigns
By Steve O'Keefe
Final Release Date: October 2002
Effective strategies for grabbing and holding an audience'sattention online
With an extremely crowded and competitive online marketplace,attracting and holding an audience is now more critical to acompany's success than ever before. This sequel to Steve O'Keefe'sbestselling classic Publicity on the Internet offers a step-by-stepguide to creating and deploying online campaigns.
You'll find detailed instructions on how to plan, design, andimplement your campaign effectively so you can dramaticallyincrease traffic to your Web site. You'll also learn how to takeadvantage of current technologies and industry standards such assearch engine optimization, email marketing, email merge software,and syndication and affiliate programs.
Throughout the book, you'll discover inspiring and instructivevignettes and case studies based on over 1,000 online campaignsthat you can apply to your own company. Plus you'll gain keyinformation on how to measure and analyze the results of yourcampaign.
The definitive resource for PR and marketing professionals, thisbook covers the latest tools including: Direct email and newsletters Streaming audio and video Online seminars and workshops Webcasting conferences and presentations Using contests and sweepstakes
On the companion Web site you'll find: customizable Word and HTML templates weekly live discussion groups valuable resource listings
Visit our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.wiley.com/compbooks/okeefe"a valuable insight into a burgeoning area of research" (BritishJournal of Cardiology, March 2002)
"...the book can be recommended to anyone planning a majorinternet-based publicity campaign..." (www.freepint.com, 11 July2002)
"...every topic is clearly explained...as guide books go this isthe best one I have read to date..." (M2 Best Books, 17 September2002)
"...the discipline and meticulousness of his techniques alone -demonstrated in his interesting chapter on e-mail news releases -certainly inspire..." (Marketing, 21 November 2002)