Presenting the first book ever to provide a complete introductionto m-Commerce!
Mobile Commerce, or m-Commerce, is part of an explosion of newusage scenarios that overcome the limitations of mobile devices insupport of highly personalized and time-critical activities forconsumers and enterprises alike. With tens of millions ofm-Commerce consumers around the world today and a billion mobilephone users, the question is not whether m-Commerce willmaterialize but rather whether you and your company are ready forit. In this innovative book, Norman Sadeh, an internationallyrecognized authority on m-Commerce, dives into a discussion of theexciting developments that are currently impacting businesses andconsumers the world over. In addition to reviewing the backgroundand driving forces behind m-Commerce, such as the transition to 3G,Sadeh thoroughly explores the m-Commerce value chain and thechanging role of many of its actors from mobile network operatorsand portals to content providers, e-tailers, and financialorganizations.
Along with offering a managerial overview of m-Commerce, Sadehdraws on his experience to provide in-depth analysis on topics suchas:
WAP, 3GPP's OSA, and positioning technologies
Mobile security and payment
Opportunities for new m-Commerce services and applications
What it takes to succeed based on lessons learned from leaderssuch as NTT, DoCoMo, Webraska, Nordea, and Oracle Mobile"...easy to read...well-written and nicely set out?a usefultool..." (M2 Best Books, 9 September 2002)