A comprehensive valuation guide that shows how to select and manage network-based services to ensure maximum return on investment
Managing the costs and tradeoffs of implementing a rich, service-based network architecture can be extremely difficult, especially considering the fact that return on investment can plummet due to unpredictable overall market conditions. This book empowers you so that you can avoid taking too much risk for not enough return. It analyzes network-based services using an innovative new framework that links market uncertainty to the choice between distributed and centralized management structures. Gaynor clearly shows you how to benefit from this uncertainty by leveraging flexibility to optimize profitability.
He'll help you make the right decisions about the architecture of network-based services and explains how these services should be managed so that you'll be able to gain a strategic advantage in today's marketplace.
Network Services Investment Guide introduces a new way for you to think about the management structure of network-based services. In order to ensure that you'll achieve the maximum return on investment, this book: * Describes how to manage the costs and tradeoffs between distributed and centralized management structures * Presents case studies on e-mail and voice mail that demonstrate the validity of the theory * Covers network-based services such as application management, hosting, voice and data services, and the new breed of SOAP/XML Web services * Illustrates how to apply the theory by predicting how technologies such as Voice-Over-IP, Web-based applications and services, and wireless network infrastructure will evolve