Web Metrics
Proven Methods for Measuring Web Site Success
By Jim Sterne
Publisher: Wiley
Final Release Date: May 2003
Pages: 448

Learn how to determine whether a Web site is offering a competitiveadvantage

Despite the fact that numerous online ventures have recently fallenby the wayside, companies still realize that the Web plays anintegral role in conducting business. They recognize the importanceof measuring and analyzing the information gathered from theirsites so they can find new ways to balance online and offlineefforts. In this innovative book, leading Internet marketing expertJim Sterne uncovers the latest tools and techniques that will helpyou determine if and how your Web site is adding value to yourcompany. He clearly shows you how to use the range of availablemetrics to improve your Web marketing strategies. Incorporating hisvast experience with clients such as Eastman Kodak, Ericsson, SearsRoebuck, and IBM, Sterne exposes the key issues facing corporatesites today. He then explains the role of Web metrics, detailingthe criteria to follow in order to build a successful site and gaina competitive advantage in the marketplace.

Web Metrics provides you with everything you'll need to know tomeasure your online business strategy, including:
Types of Web metrics tools, services, techniques, and standardsfor Web measurement
Ways to fully integrate Web metrics with the customerexperience
* Details on how to use metrics to meet specific businessgoals

The companion Web site includes links to online tools, resources,and white papers."...A great book which actually manages to make a boring subjectworth reading about..." (Internet News Bulletin, 18September 2002)

"...if the book had been published earlier, perhaps there wouldhave been less fallout from the dot.com bubble bursting..." (www.Suchmaschinen Optimierung (German), 17 September 2002)

"...innovative...provides you with everything you need to knowto measure your online business strategy..." (www. Software Pro, 18September 2002)

"...a useful book...useful to anyone in web development..."(Computer Bulletin, May 2003)

"...if you have lots of money and lots of staff, I wouldrecommend you get this book..." (Cvu, June 2003)

"...the content is solid and valuable...a book worth buying..."(Performance Measurement and Metrics, August 03)

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Ebook: $40.00
Formats:  PDF