Online Promotions
Winning Strategies and Tactics
By Bill Carmody
Publisher: Wiley
Final Release Date: August 2001
Pages: 352

At last-a comprehensive how-to guide for creating and managing promotions on the Web

Online Promotions

To beat the competition in today's crowded marketplace, it's important to learn about online promotion tools and how they can help you to attract new customers and increase sales. This much-needed hands-on guide provides all the information you'll need to create, manage, and follow up on promotions in the digital age. Beginning with Promotional Marketing 101, expert marketer Bill Carmody brings you quickly up to speed on the basics, then walks you through the entire process of using the Web to make your promotions work. In a friendly, easily accessible style, he explains the advantages of online promotions over conventional marketing, explores the latest new media technologies, and teaches you how to identify and implement the most appropriate promotion for your business needs.

With his expert advice, you'll be able to:
Understand the different types of promotions-from sweepstakes to coupons, rebates, and loyalty programs
Gather data and set clear objectives for your online promotion
Navigate the legal aspects of online promotions and ensure privacy and security for your clients
Decide whether to outsource your promotion campaign or keep it in-house
Partner with another company to create a multibrand promotion
Advertise your online promotion in the right places and increase your customer base
Integrate lessons and promotional databases you acquired into your future marketing efforts

The companion Web site at contains:
Sample promotions
Basic templates for creating promotions
A listing of industry contacts and resources

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Ebook: $34.99
Formats:  PDF