Build a Relationship Marketing Strategy One Customer at a Time
By Cliff Allen, Deborah Kania, Beth Yaeckel
Final Release Date: July 2001
A comprehensive resource on implementing a one-to-one marketingstrategy on the Web
With its unique focus on customer-oriented marketing strategy,One-to-One Web Marketing immediately became a bestseller amongInternet business books when it was first published in 1998. Now ina second edition, this is still the only comprehensive resource forunderstanding and applying the latest technologies, tools,products, and solutions for one-to-one marketing on the Web. With40% new material, the Second Edition features a full arsenal ofchecklists, flowcharts, templates, vendor lists, scriptingexamples, and other tools and information that readers can use toevaluate and implement one-to-one technologies.