Books & Videos

Table of Contents

  1. Chapter 1 Inside the Brain: Hacks 1–12

    1. Find Out How the Brain Works Without Looking Inside

    2. Electroencephalogram: Getting the Big Picture with EEGs

    3. Positron Emission Tomography: Measuring Activity Indirectly with PET

    4. Functional Magnetic Resonance Imaging: The State of the Art

    5. Transcranial Magnetic Stimulation: Turn On and Off Bits of the Brain

    6. Neuropsychology, the 10% Myth, and Why You Use All of Your Brain

    7. Get Acquainted with the Central Nervous System

    8. Tour the Cortex and the Four Lobes

    9. The Neuron

    10. Detect the Effect of Cognitive Function on Cerebral Blood Flow

    11. Why People Don’t Work Like Elevator Buttons

    12. Build Your Own Sensory Homunculus

  2. Chapter 2 Seeing: Hacks 13–33

    1. Understand Visual Processing

    2. See the Limits of Your Vision

    3. To See, Act

    4. Map Your Blind Spot

    5. Glimpse the Gaps in Your Vision

    6. When Time Stands Still

    7. Release Eye Fixations for Faster Reactions

    8. Fool Yourself into Seeing 3D

    9. Objects Move, Lighting Shouldn’t

    10. Depth Matters

    11. See How Brightness Differs from Luminance: The Checker Shadow Illusion

    12. Create Illusionary Depth with Sunglasses

    13. See Movement When All Is Still

    14. Get Adjusted

    15. Show Motion Without Anything Moving

    16. Motion Extrapolation: The “Flash-Lag Effect”

    17. Turn Gliding Blocks into Stepping Feet

    18. Understand the Rotating Snakes Illusion

    19. Minimize Imaginary Distances

    20. Explore Your Defense Hardware

    21. Neural Noise Isn’t a Bug; It’s a Feature

  3. Chapter 3 Attention: Hacks 34–43

    1. End Note

    2. Detail and the Limits of Attention

    3. Count Faster with Subitizing

    4. Feel the Presence and Loss of Attention

    5. Grab Attention

    6. Don’t Look Back!

    7. Avoid Holes in Attention

    8. Blind to Change

    9. Make Things Invisible Simply by Concentrating (on Something Else)

    10. The Brain Punishes Features that Cry Wolf

    11. Improve Visual Attention Through Video Games

  4. Chapter 4 Hearing and Language: Hacks 44–52

    1. Detect Timing with Your Ears

    2. Detect Sound Direction

    3. Discover Pitch

    4. Keep Your Balance

    5. Detect Sounds on the Margins of Certainty

    6. Speech Is Broadband Input to Your Head

    7. Give Big-Sounding Words to Big Concepts

    8. Stop Memory-Buffer Overrun While Reading

    9. Robust Processing Using Parallelism

  5. Chapter 5 Integrating: Hacks 53–61

    1. Put Timing Information into Sound and Location Information into Light

    2. Don’t Divide Attention Across Locations

    3. Confuse Color Identification with Mixed Signals

    4. Don’t Go There

    5. Combine Modalities to Increase Intensity

    6. Watch Yourself to Feel More

    7. Hear with Your Eyes: The McGurk Effect

    8. Pay Attention to Thrown Voices

    9. Talk to Yourself

  6. Chapter 6 Moving: Hacks 62–69

    1. The Broken Escalator Phenomenon: When Autopilot Takes Over

    2. Keep Hold of Yourself

    3. Mold Your Body Schema

    4. Why Can’t You Tickle Yourself?

    5. Trick Half Your Mind

    6. Objects Ask to Be Used

    7. Test Your Handedness

    8. Use Your Right Brain—and Your Left, Too

  7. Chapter 7 Reasoning: Hacks 70–74

    1. Use Numbers Carefully

    2. Think About Frequencies Rather than Probabilities

    3. Detect Cheaters

    4. Fool Others into Feeling Better

    5. Maintain the Status Quo

  8. Chapter 8 Togetherness: Hacks 75–80

    1. Grasp the Gestalt

    2. To Be Noticed, Synchronize in Time

    3. See a Person in Moving Lights

    4. Make Things Come Alive

    5. Make Events Understandable as Cause and Effect

    6. Act Without Knowing It

  9. Chapter 9 Remembering: Hacks 81–92

    1. Bring Stuff to the Front of Your Mind

    2. Subliminal Messages Are Weak and Simple

    3. Fake Familiarity

    4. Keep Your Sources Straight (if You Can)

    5. Create False Memories

    6. Change Context to Build Robust Memories

    7. Boost Memory Using Context

    8. Think Yourself Strong

    9. Navigate Your Way Through Memory

    10. Have an Out-of-Body Experience

    11. Enter the Twilight Zone: The Hypnagogic State

    12. Make the Caffeine Habit Taste Good

  10. Chapter 10 Other People: Hacks 93–100

    1. Understand What Makes Faces Special

    2. Signal Emotion

    3. Make Yourself Happy

    4. Reminisce Hot and Cold

    5. Look Where I’m Looking

    6. Monkey See, Monkey Do

    7. Spread a Bad Mood Around

    8. You Are What You Think

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