Web Site Measurement Hacks
Tips & Tools to Help Optimize Your Online Business
Publisher: O'Reilly Media
Final Release Date: August 2005
Pages: 434

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?

Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.

Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:

  • definitions of commonly used terms, such as "key performance indicators" (KPIs)
  • how to drive potential customers to action
  • how to gather crucial marketing and customer data
  • which features are useful and which are superfluous
  • advanced techniques that senior Web site analysts use on a daily basis
By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions.

It's the technology companion that every site administrator needs.

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(6 of 6 customers found this review helpful)


Disappointed that Example Code is Not Available for this Book

By bhoff

from Undisclosed

Comments about oreilly Web Site Measurement Hacks:

No example code is available on Mr. Peterson's web site or O'reilly's site for this book.

Going to the author's web site, where the book indicates the example code should be located: http://www.webanalyticsdemystified.com/byo/ , I see this comment: "We're in the process of cleaning up the code referenced throughout the book and hope to have it available via this page very soon. If you need the code right away, please feel free to email the book's author, citing the code and/or hack that you'd like." I have emailed the author, with no response.

O'reilly books are known for good example code, however, I have recently experienced these same issues with other O'reilly books ("Essential PHP Security" by Chris Shiflett for example) . The example code is not available on the O'reilly site and the authors either don't make the code available, as advertised in the books, or intentionally only allow readers to down load individual examples rather than a single zip file.

I am a bit confused as to why a publishing company with such a good reputation would state (page 4 of Web Site Measurement Hacks): "All of the files and code necessary to run the application described throughout the book are available at http://www.webanalyticsdemystified.com/byo/ and are freely available as open source code", if there is no intention of actually making the code available to the purchaser of the book.

I am very discouraged by this situation. I will think long and hard the next time I am presented with the decision to purchase another O'reilly book with associated example code.

(0 of 1 customers found this review helpful)


A Excellent Book

By Mojmiles

from Undisclosed

Comments about oreilly Web Site Measurement Hacks:

Excellent book THAT goes beyound basic click through and page views and business metrics. Great examples and hacks.

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