Google Advertising Tools
Cashing in with AdSense, AdWords, and the Google APIs
Publisher: O'Reilly Media
Released: January 2006
Pages: 368

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content - and advertises.

Google Advertising Tools from O'Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google's advertising services to make it happen. You'll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

  • Turning your web site into a profit center with AdSense
  • Making sense of AdSense metrics
  • Driving traffic to your site
  • Optimizing sites for search engine placement
  • Working with AdWords campaigns, auctions, and reports
  • Managing campaigns dynamically using the AdWords APIs

Once you've read all four parts, you'll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

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oreillyGoogle Advertising Tools
 
2.0

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2.0

Poor Coding Examples, but Good Advertising Information

By Andy

from Undisclosed

Comments about oreilly Google Advertising Tools:

I looked through most of the coding examples in this book and nearly all of them are pretty much useless if you are doing anything serious with adsense and adwords. However he does have a good understanding of how the adsense and adwords programs work so I was able to pick up information about that.

Don't bother reading this if you are looking for any kind of technical information, some of the code is bad, and most of it doesn't really do anything that effective. It is a good pickup though if you are looking for understanding on Google, although much of this information is available on the web. I get the feeling he has more of a marketing/business background as opposed to computers.

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