People expect effortless, engaging interaction with desktop and web applications, but producing software that generates enjoyable user experiences is much harder than many companies anticipate. With Effective UI, you'll learn proven user-experience strategies that will satisfy your clients and customers, drive business value, and increase brand strength.
This book shows you how to capture the collaborative and cooperative spirit among designers, engineers, and management required for building engaging software. You'll also learn valuable methods for maintaining focus throughout the process -- whether you're a product manager who needs a clear roadmap, a developer or designer looking for guidance and advocacy, or a businessperson who wants to understand and manage user-experience software initiatives.
Learn how to build software that will:
Generate engaging and interactive experiences between consumers and businesses, or between businesspeople and their information systems
Account for how people work with, think about, and consume information
Establish a richer means of collaboration and communication
Reduce frustration by streamlining complex tasks and creating processes that are more intuitive
Distinguish products, services, and brands to create a competitive advantage
Create scalable systems that adapt to changing user needs and behaviors
Chapter 1 Building an Effective UI
Herff Jones eDesign: Intuitiveness Versus Efficiency
Herff Jones eDesign: Integrated Experience
Redefining Two Fundamental Terms
Chapter 2 Building the Case for Better UX
Why Now Is the Moment for UX
Winning Support for Better UX
Chapter 3 Effective Planning and Requirements
Uncertainty and the Unknown
Lessons from Uncertainty and the Unknown
Chapter 4 Bringing Together a Team
The Project Leader
The Characteristics of a Successful Project Team
Chapter 5 Getting the Business Perspective
Describing the Product's Users
Creating Business Requirements
Maintaining Stakeholder Buy-in
Chapter 6 Getting to Know the User
Valuing User Research
Key Concepts in User Research
Research Through Speaking with Users
Research Through Direct Observation
Analyzing the Research Observations
Guerilla User Research
Stakeholder Buy-in Through User Research
Chapter 7 Initial Product Architecture
The Initial Product Architecture Team
Software Architecture in Big Design Up Front (BDUF)
Jonathan Anderson helped found EffectiveUI before becoming managing editor of UX Magazine, an online resource for user experience professionals and enthusiasts. In this role, Jonathan develops and oversees original content creation and sourcing that explores the maturing field of UX and details industry trends and emerging technologies.
John McRee is a lead experience architect for EffectiveUI and has been designing highly intuitive and engaging user interfaces for more than a decade. Specializing in design process management, user research, information architecture and interaction design, John has designed software for a diverse group of clients, including many Fortune 500 companies.
Robb Wilson is co-owner of UX Magazine and a technology research consultant for many Fortune 500 companies, including Qwest and National Geographic. An active member in the UX community, Robb's work affords him the unique opportunity to meld business strategy with creative processes and emerging technologies. He has worked as a creative executive at Time Warner and is an industry thought leader, providing innovative insight on emerging technologies and trends. Robb has founded four successful technology companies.
EffectiveUI(www.effectiveui.com) is an award-winning, user-centered design and development agency that creates and implements custom web, mobile and desktop applications. By fully engaging customers with innovative technologies and user experience strategies, EffectiveUI delivers more exciting, meaningful and personalized interactions with software products. Since 2005, the company has created applications for today ™s most respected brands and industry innovators. It has earned an Adobe Gold Partner distinction and membership in Microsoft ™s Global Agency Partners.
EffectiveUI leverages Adobe Flash, Flash Lite, Flex 3, AIR and Microsoft Silverlight technologies to create powerful, results-based business and consumer applications for major Fortune 1000 companies, including eBay, GE Health, NBC Universal, United Airlines, Viacom, National Geographic, Discovery Channel, T. Rowe Price and Adobe.
The animal on the cover of Effective UI is a rainbow lorikeet (Trichoglossus haematodus), a small, brightly colored species of parrot found primarily in northern and eastern Australia. It inhabits all types of forests (rainforests, open forests, and mangrove forests), as well as heaths, parks, and orchards.
Named for its multicolored plumage, this striking bird features almost every color of the rainbow: it sports a dark blue or violet head and stomach; an emerald green back, tail, and vent; a deep orange breast and beak; and accents of yellow and red. Its adult height is about 12 inches and it weighsapproximately 5 ounces. Its physical characteristics also include a short curved beak and small feet with two toes aiming frontward and two aiming backward. Unlike many other species of birds, males and females are difficult to distinguish, though females may be a bit smaller.
The rainbow lorikeet's diet consists of flowers, pollen, nectar, seeds, insects, and some fruit. It employs the sharp point of its beak to rip at fruits and flowers, and then uses its paintbrush-like tongue to lick the juice or nectar.
The tip of the tongue is covered with hairy projections called papillae that enable the birds to more easily catch pollen and extract nectar. They are often observed hanging upside down as they feed, grasping tree branches with their powerful claws.
Rainbow lorikeets can be very noisy (they have a shrill call while flying and chatter while eating), active, and gregarious. These traits-as well as their vibrant coloring-make them popular pets. However, they require a diligent owner who is willing to accommodate their special dietary needs, clean up their cage daily (lorikeets are notoriously untidy eaters), and provide continued obedience training. The owner must also be tolerant of the birds' "chattiness"; the lorikeet has an amazing talent for mimicry and has been known to imitate household appliances such as the telephone and microwave.
About Me Designer, Developer, Maker, Program Manager
Easy to understand
Comments about O'Reilly Media Effective UI:
I wish I had time to devote to explaining how truly wonderful this book is! It's magic is in its ability to paint a picture of the aspects in project management that traditionally only come with years of experience. It's very eloquent in the manner which it conveys how software development has been approached, how it needs be approached today, and it shines at delivering how one must "think" at every level of the game, with every person throughout, to excel and do so gracefully. I can't wait until the end of the day comes when I can go home and pick it up to read more!
Bottom Line Yes, I would recommend this to a friend
Great book. Contains a lot of useful information about how to create web sites with effective UI and user interaction. The book covers every aspect from convincing your company that UI changes are needed, to how the team should be setup, to how the development should work. I would recommend it for anyone from technical managers to business product owners, to developers.
Please note that I chose this book from a selection that safaribooksonline.com was giving away for free.
Bottom Line Yes, I would recommend this to a friend