Complete Web Monitoring
Watching your visitors, performance, communities, and competitors
Publisher: O'Reilly Media
Final Release Date: June 2009
Pages: 672

Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.

Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.

With this book you will:

  • Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis
  • Find out your market's motivations with voice-of-the-customer research
  • Measure the health and availability of your website with synthetic testing and real-user monitoring
  • Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators
  • Understand how to assemble this data into clear reports tailored to your organization and audience

You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.

"This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez."-- Imad Mouline, CTO of Gomez

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O'Reilly MediaComplete Web Monitoring
 
5.0

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5.0

A Bible for WebMetrics?

By doug

from Marbella, Spain

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Pros

  • Accurate
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

    Best Uses

    • Expert
    • Intermediate
    • Novice
    • Student

    Comments about O'Reilly Media Complete Web Monitoring:

    The subject of this book is Web Analytics (aka Web Metrics). If you work in this field then you know about 'Web Site Measurement Hacks.' A few remarks about that book will put what i'm going to write about CWM in perspective. First, the title "Hacks" doesn't do it justice. WSMH a primer on how do Web Metrics the right way, written by a master practitioner. WSMH gracefully summarizes the relevant portions from a dozen or so different disciplines-- page-tag coding, network engineering, ecommerce marketing, and so on--which is essential to understanding Web Metrics. It doesn't pull any punches either; most Web Analysts are not coders yet this book is filled with code. In any event, WSMH is a tough act to follow.
    Astonishingly, CWM is just as good--not the same, but of equal quality. I've probably read 50-60 O'Reilly books in the past decade and both of these are in my top 5. Here are a few things that make it such a great source for Web Analysts. First, the book contains five-six beautifully illustrated background sections (e.g., "The Anatomy of a Web Session", the first half of the chapter "Synthetic Monitoring" and "A Quick History of Analytics." These make great tabbed references.
    This is a "theory" text. The authors spend a lot of time explaining *why* you might want to implement a given monitoring technique. It's also a low-level specification--read it and you'll also know 'how.' At 664 pages, they don't leave much out. Example: what's the least utilized and least understood components in web metrics? It has to be Packet Sniffers. What does this book have to say about them? A lot; there's even a picture of one (p. 371). Second, the subject-matter emphasis seems to reflect what practitioners actually care about (or should); there are large sections on A/B Testing (as usual, in enough detail so that the reader can actually create these tests from scratch) and Online Communities. Finally, in a vendor-driven business, the authors don't defer to the vendors, instead they discuss the techniques behind the products (rather than the products themselves) to enable the reader to judge for themselves which vendor's product (if any) is right.

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