Books & Videos

Table of Contents

  1. Chapter 1 A Brief History of Mobile

    1. In the Beginning

    2. The Evolution of Devices

  2. Chapter 2 The Mobile Ecosystem

    1. Operators

    2. Networks

    3. Devices

    4. Platforms

    5. Operating Systems

    6. Application Frameworks

    7. Applications

    8. Services

  3. Chapter 3 Why Mobile?

    1. Size and Scope of the Mobile Market

    2. The Addressable Mobile Market

    3. Mobile As a Medium

    4. The Eighth Mass Medium: What’s Next?

    5. Ubiquity Starts with the Mobile Web

  4. Chapter 4 Designing for Context

    1. Thinking in Context

    2. Taking the Next Steps

  5. Chapter 5 Developing a Mobile Strategy

    1. New Rules

    2. Summary

  6. Chapter 6 Types of Mobile Applications

    1. Mobile Application Medium Types

  7. Chapter 7 Mobile Information Architecture

    1. What Is Information Architecture?

    2. Mobile Information Architecture

    3. The Design Myth

  8. Chapter 8 Mobile Design

    1. Interpreting Design

    2. The Mobile Design Tent-Pole

    3. Designing for the Best Possible Experience

    4. The Elements of Mobile Design

    5. Mobile Design Tools

    6. Designing for the Right Device

    7. Designing for Different Screen Sizes

  9. Chapter 9 Mobile Web Apps Versus Native Applications

    1. The Ubiquity Principle

    2. When to Make a Native Application

    3. When to Make a Mobile Web Application

  10. Chapter 10 Mobile 2.0

    1. What Is Mobile 2.0?

  11. Chapter 11 Mobile Web Development

    1. Web Standards

    2. Designing for Multiple Mobile Browsers

    3. Device Plans

    4. Markup

    5. CSS: Cascading Style Sheets

    6. JavaScript

  12. Chapter 12 iPhone Web Apps

    1. Why WebKit?

    2. What Makes It a Mobile Web App?

    3. Markup

    4. CSS

    5. JavaScript

    6. Creating a Mobile Web App

    7. Web Apps As Native Apps

    8. PhoneGap

    9. Tools and Libraries

  13. Chapter 13 Adapting to Devices

    1. Why Is Adaptation a “Necessity”?

    2. Strategy #1: Do Nothing

    3. Strategy #2: Progressive Enhancement

    4. Strategy #3: Device Targeting

    5. Strategy #4: Full Adaptation

    6. What Domain Do I Use?

    7. Taking the Next Step

  14. Chapter 14 Making Money in Mobile

    1. Working with Operators

    2. Working with an App Store

    3. Add Advertising

    4. Invent a New Model

  15. Chapter 15 Supporting Devices

    1. Having a Device Plan

    2. Device Testing

    3. Desktop Testing

    4. Usability Testing

  16. Chapter 16 The Future of Mobile

    1. The Opportunity for Change

  1. Colophon