Publisher: O'Reilly Media Released: November 2009 Pages: 432
With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
- Learn how to create effective campaign plans for your website
- Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
- Drive traffic to your website and make money as an advertising host
- Add AdSense code and Google search to your site
- Learn how content, search, and referral ads perform
- Create and edit AdWord campaigns
- Monitor AdWords activity and improve your campaign's performance
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- Title:
- Google Advertising Tools, 2nd Edition
- By:
- Harold Davis
- With:
- David Iwanow
- Publisher:
- O'Reilly Media
- Formats:
-
- Print
- Ebook
- Safari Books Online
- Print:
- November 2009
- Ebook:
- November 2009
- Pages:
- 432
- Print ISBN:
- 978-0-596-15579-7
- | ISBN 10:
- 0-596-15579-4
- Ebook ISBN:
- 978-0-596-80573-9
- | ISBN 10:
- 0-596-80573-X
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Harold Davis Harold Davis is the author of more than thirty books on a wide range of topics from art and photography to computer programming and the Internet. He has been a professional photographer, lawyer, software developer, enterprise consultant, and the chief technology officer for an Internet startup. View Harold Davis's full profile page. |
Colophon The animal on the cover of Google Advertising Tools, Second Edition, is a white-headed capuchin monkey (Cebus capucinus). The capuchin monkey is named after the Capuchin order of monks because the color of its head is said to resemble the monk's cowl. Native to parts of Central and South America, capuchin monkeys can be found in a range of habitats, including rain forests, mangrove forests, and wooded areas.
Traveling in groups of 6 to 20 monkeys, capuchins spend much of their day foraging for food. While they prefer fruit, capuchins will also eat leaves, nuts, flowers, insects, spiders, and sometimes small birds and lizards. Because food can be scarce, capuchins have to come up with creative ways to feed themselves. For example, they have been observed using tools to crack open the tough nuts of shells and teaching their offspring how to use these tools.
Scientists postulate that the challenges these monkeys face in procuring food has helped develop their brains. Capuchins' high intelligence and small size make them good pets, and they are sometimes trained to act as assistants to paraplegic people. Most famously, perhaps, the capuchin monkey is the traditional companion of the organ grinder.
The cover image is from Wood's Illustrated Natural History. The cover font is Adobe ITC Garamond. The text font is Linotype Birka; the heading font is Adobe Myriad Condensed; and the code font is LucasFont's TheSansMonoCondensed. |
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Description
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Table of Contents
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Product Details
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About the Author
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Colophon
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Customer Reviews
1/11/2011 (1 of 2 customers found this review helpful) 1.0Information is available online By Andy from Milwaukee, WI - Not comprehensive enough
- Too basic
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