With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.
You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.
Learn how to create effective campaign plans for your website
Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
Drive traffic to your website and make money as an advertising host
Add AdSense code and Google search to your site
Learn how content, search, and referral ads perform
Create and edit AdWord campaigns
Monitor AdWords activity and improve your campaign's performance
Making Money with a Website
Chapter 1 Creating Successful Websites
The Taxonomy of Success
Tools for Measuring Popularity
How Much Content Is Enough?
Where Does Content Come From?
The Power of Community
Chapter 2 Creating Effective Marketing Plans
Telling a Story
Basics of Marketing
Creating a Plan
Creating a Checklist
Naming Your Site
Comparing SEO with SEM
Chapter 3 Driving Traffic to a Website
Submitting Your Sites to Search Engines
Working with Google
Taking Advantage of Site Mapping
Working with Directories
Becoming Popular by Generating Inbound Links
The Power of the Press Release
Unleashing Your Inner Blogger
Using Syndication Feeds to Your Benefit
Creating Email Lists and Surmounting the Spam Problem
Harold Davis is the author of more than thirty books on a wide range of topics from art and photography to computer programming and the Internet. He has been a professional photographer, lawyer, software developer, enterprise consultant, and the chief technology officer for an Internet startup.
The animal on the cover of Google Advertising Tools, Second Edition, is a white-headed capuchin monkey (Cebus capucinus). The capuchin monkey is named after the Capuchin order of monks because the color of its head is said to resemble the monk's cowl. Native to parts of Central and South America, capuchin monkeys can be found in a range of habitats, including rain forests, mangrove forests, and wooded areas.
Traveling in groups of 6 to 20 monkeys, capuchins spend much of their day foraging for food. While they prefer fruit, capuchins will also eat leaves, nuts, flowers, insects, spiders, and sometimes small birds and lizards. Because food can be scarce, capuchins have to come up with creative ways to feed themselves. For example, they have been observed using tools to crack open the tough nuts of shells and teaching their offspring how to use these tools.
Scientists postulate that the challenges these monkeys face in procuring food has helped develop their brains. Capuchins' high intelligence and small size make them good pets, and they are sometimes trained to act as assistants to paraplegic people. Most famously, perhaps, the capuchin monkey is the traditional companion of the organ grinder.
The cover image is from Wood's Illustrated Natural History. The cover font is Adobe ITC Garamond. The text font is Linotype Birka; the heading font is Adobe Myriad Condensed; and the code font is LucasFont's TheSansMonoCondensed.
Comments about O'Reilly Media Google Advertising Tools, 2nd Edition:
Don't waste your money on this book, the book feels like it's written by a used car salesmen with very little technical understanding of how code works, or any kind of proven strategy to capitalize off of advertising. The book contains no content that is not easily available through simple google searches. I wish I could give this book lower than one star.
Bottom Line No, I would not recommend this to a friend