Books & Videos

Table of Contents

  1. Making Money with a Website

    1. Chapter 1 Creating Successful Websites

      1. The Taxonomy of Success
      2. Tools for Measuring Popularity
      3. How Much Content Is Enough?
      4. Presenting Content
      5. Content Architecture
      6. Where Does Content Come From?
      7. The Power of Community
      8. Action Items
    2. Chapter 2 Creating Effective Marketing Plans

      1. Telling a Story
      2. Basics of Marketing
      3. Creating a Plan
      4. Creating a Checklist
      5. Naming Your Site
      6. Introducing SEM
      7. Comparing SEO with SEM
      8. Action Items
    3. Chapter 3 Driving Traffic to a Website

      1. Submitting Your Sites to Search Engines
      2. Working with Google
      3. Taking Advantage of Site Mapping
      4. Working with Directories
      5. Becoming Popular by Generating Inbound Links
      6. The Power of the Press Release
      7. Unleashing Your Inner Blogger
      8. Using Syndication Feeds to Your Benefit
      9. Creating Email Lists and Surmounting the Spam Problem
      10. Action Items
    4. Chapter 4 Nuts and Bolts of SEO

      1. SEO’s Evolution
      2. More About How Your Site Appears to a Bot
      3. Excluding the Bot
      4. Meta Information
      5. Design for SEO
      6. Using PageRank
      7. Linking
      8. Avoiding Overly Aggressive SEO
      9. Action Items
    5. Chapter 5 Making Money with Affiliate Programs

      1. Kinds of Ad Programs
      2. Understanding Affiliate Programs
      3. Working with an Affiliate Program
      4. Action Items
    6. Chapter 6 Making Money by Hosting Advertising

      1. Understanding Cost Per Click (CPC)
      2. Contextual Relevance
      3. CPC Vendors Compared
      4. Placing Ad Units on Your Site
      5. Display and Banner Ads
      6. Action Items
    7. Chapter 7 Understanding the Google Behemoth

      1. The Parts of Google
      2. Content Versus Search
      3. Anatomy of a Search Query
      4. The Automated Ad Broker: AdWords
      5. Action Items
  2. Cashing in with AdSense

    1. Chapter 8 Working with AdSense

      1. Applying for an AdSense Account
      2. Setting Account Options
      3. AdSense Programs
      4. AdSense for Content Ad Settings
      5. AdSense for Search Settings
      6. AdSense for Feeds
      7. AdSense for Domains
      8. Video Units
      9. Linking Google AdSense to Google Analytics
      10. Action Items
    2. Chapter 9 Making Sense of AdSense

      1. Fundamentals of Navigation
      2. Understanding the Metrics
      3. Running Reports
      4. Statistics
      5. Downloading a CSV File
      6. Other Program Performance
      7. Optimization Tips
      8. Site Diagnostics
      9. Your Earnings
      10. Tools Beyond AdSense for Tracking
      11. Action Items
  3. Working with AdWords

    1. Chapter 10 Using AdWords

      1. Signing Up for an Account
      2. Ad Campaigns and Ad Groups
      3. Getting a My Client Center Account
      4. Action Items
    2. Chapter 11 Improving Performance

      1. Monitoring Your AdWords Activity
      2. Campaign Management Tools
      3. Action Items
    3. Chapter 12 The Zen of AdWords

      1. The Customer Life Cycle
      2. The Path of Indirection
      3. Success via Iteration
      4. Targeting the Competition
      5. Estimating Traffic
      6. Exclusion
      7. Action Items
    4. Chapter 13 Advanced Performance Monitoring

      1. Using AdWords Reports
      2. Conversion Tracking
      3. Google Analytics
      4. Website Optimizer
      5. Action Items
    5. Chapter 14 AdWords beyond CPC

      1. Display Ad Builder
      2. Mobile Ads
      3. Video Ads
      4. Advertising on TV
      5. Action Items
  1. Colophon