Book description
Once in a generation, a book comes along that transforms the business landscape. For today's business leaders, The New How redefines the way companies create strategies and win new markets.
Management gurus have always said "people matter." But those same gurus still relegate strategy to an elite set of executives who focus on frameworks, long presentations, and hierarchical approaches. Business strategy typically has been planned by corporate chiefs in annual meetings, and then dictated to managers to carry out. The New How turns that notion on its head. After many years of working with Apple, Adobe, HP, and many other companies, Nilofer Merchant discovered the secret sauce: the best way to create a winning strategy is to include employees at all levels, helping to create strategy they not only believe in, but are also equipped to implement.
In The New How, Nilofer shows today's corporate directors, executives, and managers how they can transform their traditional, top-down approach to strategy planning and execution into collaborative "stratecution" that has proven to be significantly more effective.
Enhance performance and outcomes by deflating the "air sandwich" between executives in the boardroom and employees
Recognize that strategy and execution are thoroughly intertwined
Understand how successful strategy is founded in effective idea selection-a pile of good ideas doesn't necessarily build good strategy
Create company strategy and link it to targeted execution, using the practical models and techniques provided
Table of contents
- Praise for The New How
- Dedication
- Preface
- Introduction: Why Strategies Fail
- 1. System Overload
- I. “Being” Collaborators
-
II. The QuEST Process for Collaborative Strategy
- 4. Phase I: Question
- 5. Phase II: Envision
- 6. Phase III: Select
- 7. Phase IV: Take
-
III. Foundations to Successful Collaborative
Organizations
- 8. Collaborating to Win
- Epilogue: It’s What We Make of It
- Acknowledgments
- A. Tools
- B. Resources
- Notes
- Index
- About the Author
- Colophon
- Copyright
Product information
- Title: The New How
- Author(s):
- Release date: December 2009
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9780596156251
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