The New Community Rules
Marketing on the Social Web
Publisher: O'Reilly Media
Final Release Date: July 2009
Pages: 370

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

  • Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
  • Learn the art of conversation marketing, and how social media thrives on honesty and transparency
  • Manage and enhance your online reputation through the social web
  • Tap into the increasingly influential video and podcasting market
  • Discover which tactics work -- and which don't -- by learning about what other marketers have tried

Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Table of Contents
Product Details
About the Author
Recommended for You
Customer Reviews

REVIEW SNAPSHOT®

by PowerReviews
O'Reilly MediaThe New Community Rules
 
3.7

(based on 6 reviews)

Ratings Distribution

  • 5 Stars

     

    (3)

  • 4 Stars

     

    (1)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (1)

  • 1 Stars

     

    (1)

60%

of respondents would recommend this to a friend.

Pros

  • Easy to understand (4)
  • Accurate (3)
  • Concise (3)
  • Helpful examples (3)

Cons

    Best Uses

    • Novice (4)
    • Intermediate (3)
    • Student (3)

    Reviewed by 6 customers

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    2.0

    This book is for beginners.

    By CoachAngela

    from Jackson, TN

    Verified Reviewer

    Pros

    • Easy to understand

    Cons

    • Too basic

    Best Uses

    • Novice

    Comments about O'Reilly Media The New Community Rules:

    This book is acceptable for the newbie/beginner who is clueless about social media marketing, but not very helpful for intermediate to advanced marketers.
    It is a little repetitive; something that could have been ameliorated if the organization of the book were cleaner.
    The organization of the book is not terrible, but it lacks a little something something. I think that a beginner might get a better handle on the overall material if it had been organized by platform, etiquette and clearly juxtaposed traditional mktg. w/ social media (to relate to the newbie's schema).
    The book was mediocre, but a good starting point for beginners.

    (1 of 1 customers found this review helpful)

     
    1.0

    One of the worst-edited books I've read

    By pubpro

    from Washington, DC

    Verified Reviewer

    Pros

      Cons

      • Too many errors

      Best Uses

        Comments about O'Reilly Media The New Community Rules:

        As a professional editor in publishing, I am being driven nuts (i.e, to distraction) by all the copy-editing errors in this book. Missing words. Subject-verb disagreements. You name it. This book is so riddled with mistakes that it literally defies me to pay attention to what it's saying. It's also overwritten and repetitious--bloated beyond belief.

         
        5.0

        Highly recommended; I use it regularly.

        By GrowMap

        from Near Dallas, TX

        About Me Business Strategist, Social Media Marketer

        Pros

        • Accurate
        • Concise
        • Easy to understand
        • Helpful examples
        • Well-written

        Cons

          Best Uses

          • Expert
          • Intermediate
          • Novice
          • Student

          Comments about O'Reilly Media The New Community Rules:

          Buy this book as a great overview of the major social networks and how to monitor your brand; keep it close as a reference resource.

          This book is one of a handful that I keep right next to my computer and use frequently. I review it before visiting Social Media Networks I don't regularly use to ensure I remember how to maximize my effectiveness and avoid mistakes.

          I also use it to answer questions in my blog and on forums and Social Network communities and recommend it regularly. If you could only read one book about how Social Networking can benefit you and your business this is the one I would buy.

           
          4.0

          "Good information on Social Web"

          By Tammy the Webmaster

          from Alexandria, VA

          About Me Developer, Educator

          Verified Reviewer

          Pros

          • Accurate
          • Concise
          • Easy to understand
          • Helpful examples

          Cons

          • Chapters sometimes long

          Best Uses

          • Intermediate
          • Novice
          • Student

          Comments about O'Reilly Media The New Community Rules:

          The book provided wonderful examples of companies that were able to use social media as a marketing tool instead of just using the traditional marketing. I like the fact that the book gave me an opportunity to look at popular social media and not so popular social media and implement those within my marketing.

          The great thing about it was that it is a book that is great to those who have an interest in knowing more about how to market their social media to their consumers and to the community.

          (1 of 1 customers found this review helpful)

           
          5.0

          The future of online marketing explained

          By humedini

          from United Kingdom

          About Me Developer

          Verified Reviewer

          Pros

          • Accurate
          • Concise
          • Easy to understand
          • Helpful examples
          • Well-written

          Cons

            Best Uses

            • Intermediate
            • Novice
            • Student

            Comments about O'Reilly Media The New Community Rules:

            I was recently lucky enough to stumble across a copy of a book by prolific blogger and all around social media expert Tamar Weinberg. The back of the book claims to help you "understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites."

            When first picking up the book it is a lot thicker than you would normally expect for a non-technical text. Weighing in at a healthy 346 pages, it is a weighty tome - the reason for this seems to be that the book is designed and written to cater for the majority of different potential users. Rather than just devote the text to those already working in the field, looking to brush up on their knowledge - the book assumes that you have no prior knowledge of the social web technologies discussed and holds your hand through the very basic right up to explaining the more detailed reasons why you might engage with users in a particular way, through to methods for quantifying success and setting targets. Although most of this introductory text was not directly applicable to me - I did use some of the information to help me explain the benefits of the various technologies to other people - and this is where the book really comes into its own. If you work within digital marketing already, but sometimes have a hard time explaining the reasons behind your recommendations or persuading clients to commit to digital marketing campaigns then this book will become a very useful part of your arsenal.

            The book covers all the current major players in social web technology; Blogging, Twitter, Facebook, Myspace, LinkedIn and others - all in good detail to the point that if you had never used any of these services before, it would not be too long before you had the knowledge (and to an extent the confidence) to go ahead and start marketing yourself, your business or your products simply and effectively.

            In addition to explaining each of the technologies, additional chapters include information on how to work with social bookmarking, building an overall social marketing campaign, etiquette for social marketing and setting goals.

            All in all I felt that although I was not really the target audience for this book, I found it very useful. Anyone working in marketing in a sales or account management role would be well advised to give this book a thorough look over - it will really help you engage your clients and back up your assumptions that social marketing is a growing trend that can succeed. Without knowing the basics it will be impossible to sell these services (if you are agency side) or make use of the social networks to your best advantage (client side). There is also something to be had from the book if you are looking to build your own personal brand and promote yourself as an expert in your particular field.

            So in summary, if you want to know about social marketing online and you want to know it now. This is the book for you!

            (0 of 1 customers found this review helpful)

             
            5.0

            Social Web Marketing

            By Frank M.

            from Undisclosed

            Comments about O'Reilly Media The New Community Rules:

            Reviewer: Dave Roman, GCPCUG member

            Chapter One _ An Introduction to Social Media Marketing

            This chapter introduces the concept of social media marketing and explains its role in today's online marketing initiatives. This chapter also covers some of the primary tools used for a social media marketing campaign. He briefly describes some of the more popular sites like Digg, Reddit, Mixx, Delicious, stumbleupon, facebook, myspace and linkedin.

            Chapter Two _ Goal Setting in a Social Environment

            This chapter discusses the challenges and hurdles faced in social media marketing and also explains the various ways to leverage social media marketing to achieve specific goals.

            Chapter Three _ Achieving Social Media Mastery

            He outlines tools for monitoring online chatter and what you can do to appease your audience.

            Chapter Four _ Participation is Marketing

            This chapter explains how participation online is critical to success in social media marketing and presents case studies highlighting small and large businesses achieving success with this tactic.

            Chapter Five _ Using Blogs To Communicate, Influence and Learn from your Constituents

            Describes the growth of blogs and explains how to set up a blog from scratch and how to make it friendly for social media communities.

            Chapter Six _ Microblogging Magic

            He illustrates microblogging service Twitter and explains how to use the service. He also features successful case studies,

            Chapter Seven _ Getting Social

            He discusses the primary 3 social networking sites and explains how you can use them appropriately for social media marketing gain.

            Chapter Eight _ Informing Your Public

            Highlights knowledge exchange websites such as Wikipedia and Yahoo! Answers and offers insights into how you can use these networks to establish thought leadership and expertise.

            Chapter Nine _ Leaving Your Mark

            Presents the concept of social bookmarking sites and explains how to use these services.

            Chapter Ten _ Social News Brings You Page Views

            The chapter explains the benefits of content creation for social news sites and outlines the steps you can take to write great content for, and to become a successful contributor to those sites.

            Chapter Eleven _ New media Tactics

            .covers the services that allow you to promote your photographs and videos and explains how you can become a rock star podcaster or videoblogger.

            Chapter Twelve _ Sealing The Deal

            This last chapter explains the best approach for a successful social media marketing strategy, especially once you're armed with the information presented in the preceding chapters.

            This is a great book for the novice or the expert. Lots of good information and links to social sites and tools. It also contains an etiquette handbook. It's worth every penny

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