Books & Videos

Table of Contents

  1. Chapter 1 The Big Picture

    1. SEO Benefits

    2. SEO Challenges

    3. The SEO Process

    4. SEO Alternatives

    5. Summary

  2. Chapter 2 Search Engine Primer

    1. Search Engines That Matter Today: Google

    2. Types of Search Engines and Web Directories

    3. Web Directories

    4. Search Engine Anatomy

    5. Search Engine Rankings

    6. Summary

  3. Chapter 3 Website Essentials

    1. Domain Name Options

    2. Hosting Options

    3. Custom Site Design or Third-Party Software

    4. Website Usability

    5. Website Accessibility

    6. Summary

  4. Chapter 4 Internal Ranking Factors

    1. Analyzing SERPs

    2. On-Page Ranking Factors

    3. On-Site Ranking Factors

    4. Putting It All Together

    5. Summary

  5. Chapter 5 External Ranking Factors

    1. External Links

    2. Broken Outbound Links

    3. User Behavior Patterns

    4. Website Performance and Website Age

    5. Summary

  6. Chapter 6 Web Stats Monitoring

    1. Web Server Logs and Formats

    2. Popular Web Stats Tools

    3. Using WebLog Expert

    4. Using AWStats

    5. Using Webalizer

    6. Tying Searches to Individual Web Pages

    7. Web Spider Patterns

    8. User Patterns

    9. Filtering Specific Data

    10. Summary

  7. Chapter 7 Google Webmaster Tools and Google Analytics

    1. Google Webmaster Tools

    2. Google Analytics

    3. Summary

  8. Chapter 8 Search Engine Traps

    1. JavaScript Traps

    2. Dynamic Widget Traps

    3. HTML Traps

    4. Website Performance Traps

    5. Error Pages

    6. Session IDs and URL Variables

    7. Splash or Doorway Pages

    8. Robots.txt

    9. Summary

  9. Chapter 9 Robots Exclusion Protocol

    1. Understanding REP

    2. More on robots.txt

    3. Robots Meta Directives

    4. The nofollow Link Attribute

    5. Dealing with Rogue Spiders

    6. Summary

  10. Chapter 10 Sitemaps

    1. Understanding Sitemaps

    2. HTML Sitemaps

    3. XML Sitemaps

    4. Utilizing Other Sitemap Types

    5. Summary

  11. Chapter 11 Keyword Research

    1. Keyword Strategy

    2. Keywords and Language

    3. Keyword Research Process

    4. Summary

  12. Chapter 12 Link Building

    1. Precursors to Link Building

    2. Elements of Link Building

    3. Summary

  13. Chapter 13 Competitor Research and Analysis

    1. Finding Your Competition

    2. Analyzing Your Competition

    3. Competitor Tracking

    4. Summary

  14. Chapter 14 Content Considerations

    1. Becoming a Resource

    2. Content Duplication

    3. Content Verticals

    4. Summary

  15. Chapter 15 Social Networking Phenomenon

    1. Social Platforms and Communities

    2. Social Media Strategy

    3. Using Automation

    4. Google and Social Media Sites

    5. Real-Time Search

    6. Summary

  16. Chapter 16 Search Engine Marketing

    1. The World of SEM

    2. Google AdWords

    3. Google AdSense

    4. SEM and SEO Unison

    5. Summary

  17. Chapter 17 Search Engine Spam

    1. Understanding Search Engine Spam

    2. Summary

  18. Chapter 18 Industry Buzz

    1. Bing

    2. SearchWiki

    3. The nofollow Link Attribute

    4. Finding the Buzz

    5. Summary

  1. Appendix Script Listings

    1. Chapter 2

    2. Chapter 3

    3. Chapter 4

    4. Chapter 5

    5. Chapter 6

    6. Chapter 13

    7. Chapter 15

    8. Chapter 18

  2. Appendix Ping Servers

    1. Ping Server List

  3. Appendix Programming Environment

    1. Building Your Own Environment

    2. Utilizing Distribution Packages

  4. Colophon