Publisher: O'Reilly Media Released: November 2009 Pages: 496
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. - Create compelling sites with SEO that can stand the test of time
- Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world
- Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
- Learn what makes search engines tick by utilizing custom scripts
- Analyze your site to see how it measures up to the competition
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- Title:
- SEO Warrior
- By:
- John I Jerkovic
- Publisher:
- O'Reilly Media
- Formats:
-
- Print
- Ebook
- Safari Books Online
- Print:
- November 2009
- Ebook:
- November 2009
- Pages:
- 496
- Print ISBN:
- 978-0-596-15707-4
- | ISBN 10:
- 0-596-15707-X
- Ebook ISBN:
- 978-1-4493-7749-6
- | ISBN 10:
- 1-4493-7749-1
|
-
John I Jerkovic John I. Jerkovic currently manages a group of IT professionals at a wealth management company. His team works closely with the marketing (e-Business) team in managing close to 100 internal and external sites. A part of this work includes SEO. He's also had the opportunity to architect (and work with) several enterprise search solutions based on the Google Search appliance (GSE), IBM OmniFind Yahoo! Edition and Lucene. In 2009, John won two Web Marketing Association awards for outstanding achievement in website development. He maintains an SEO blog at http://www.seowarrior.net/. View John I Jerkovic's full profile page. |
Colophon The animal on the cover of SEO Warrior is an Eleonora's falcon (Falco eleonorae). It is named after Eleonor of Arborea (1347-1404), national heroine of the Italian island of Sardinia, who was the first to legislate protection of falcons. Eleonora's falcon is a medium-sized bird of prey, 14-17 inches long with a 35-40 inch wingspan. It is fast and aerobatic, with pointed wings, a long tail, and a slender body. The species occurs in two different color forms, light and dark, and is distinguished from other falcon species by its unusually dark underwing feathers. It breeds predominantly on Mediterranean islands, as do two-thirds of the world's falcon population. The small Greek island of Tilos is the breeding area for 10 percent, or about 650 pairs, of the total Eleonora's falcon population. This falcon nests in colonies on coastal cliffs, where it spends much of its time hunting tired migrating birds. It also eats large insects, such as dragonflies, by catching them in its talons and transferring them to its beak in mid-flight. Eleonora's falcon migrates very long distances, typically wintering in Madagascar. Its migration route was once thought to be coastal, but satellite tracking has found that it takes a longer inland route through the Sahara Desert. It can cover up to 5,600 miles on a single one-way trip. The cover image is from the Dover Pictorial Archive. The cover font is Adobe ITC Garamond. The text font is Linotype Birka; the heading font is Adobe Myriad Condensed; and the code font is LucasFont's TheSansMonoCondensed. |
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Description
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Table of Contents
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Product Details
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About the Author
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Colophon
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Customer Reviews
12/10/2010 (2 of 2 customers found this review helpful) By kinsey from Vancouver, Canada - Accurate
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- Easy to understand
- Helpful examples
- Well-written
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