Reaching a Global Online Audience
Publisher: O'Reilly Media
Released: May 2007

Internationalizing web sites used to focus on adapting currency formats, time zones, and translation. Although these are important technical considerations, much more is required to adapt a web site for global users.

This guide explains several of the deepest dimensions of culture and then uses these intercultural human factors for adapting the interface, multimedia, architecture, and search system. Along the way, we'll look at the impact of uncertainty, communication context, social fabric, and concepts of time, and then use these dimensions to create better web sites for global users.

If you design, develop, or deploy web sites for a global audience, then this guide will get you started in the right direction.

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oreillyReaching a Global Online Audience
 
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1.0

Very ethereal and esoteric

By BrooklynTrout

from Undisclosed

Comments about oreilly Reaching a Global Online Audience:

I purchased this hoping for some concrete tips on producing a web site for international users. Instead it's just a very high-level acadamic paper stating that people from different places like different colors, fonts, and information architectures. There aren't any examples of real sites meeting those needs or any technologies recommended.

The writing is very much in the style of all academic papers, not very useful. A quote:

"High uncertainty avoidance cultures are not especially empirical."

And that means what to a web site producer?

I do not recommend this paper.

 
5.0

Excellent International Guide

By Anonymous

from Undisclosed

Comments about oreilly Reaching a Global Online Audience:

This is a very good introduction to international web design. It's short and to the point, and explains aspects of culture that have never brought to online development. Too bad this is not a full length book because some concepts need more information. A good buy if you're developing global media.

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