Reaching a Global Online Audience
Publisher: O'Reilly Media
Final Release Date: May 2007

Internationalizing web sites used to focuson adapting currency formats, timezones, and translation. Although theseare important technical considerations,much more is required to adapt a web sitefor global users.

This guide explains several of the deepestdimensions of culture and then uses theseintercultural human factors for adaptingthe interface, multimedia, architecture,and search system. Along the way, we'lllook at the impact of uncertainty, communicationcontext, social fabric, andconcepts of time, and then use these dimensionsto create better web sites forglobal users.

If you design, develop, or deploy websites for a global audience, then this guidewill get you started in the right direction.

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oreillyReaching a Global Online Audience
 
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1.0

Very ethereal and esoteric

By BrooklynTrout

from Undisclosed

Comments about oreilly Reaching a Global Online Audience:

I purchased this hoping for some concrete tips on producing a web site for international users. Instead it's just a very high-level acadamic paper stating that people from different places like different colors, fonts, and information architectures. There aren't any examples of real sites meeting those needs or any technologies recommended.

The writing is very much in the style of all academic papers, not very useful. A quote:

"High uncertainty avoidance cultures are not especially empirical."

And that means what to a web site producer?

I do not recommend this paper.

 
5.0

Excellent International Guide

By Anonymous

from Undisclosed

Comments about oreilly Reaching a Global Online Audience:

This is a very good introduction to international web design. It's short and to the point, and explains aspects of culture that have never brought to online development. Too bad this is not a full length book because some concepts need more information. A good buy if you're developing global media.

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