EffectiveUI has emerged as the leading rich Internet and desktop application design and development firm helping user-centric organizations maximize online customer engagement and business opportunities. Some of the most prestigious and reputable brands worldwide, such as Adobe, NBC Universal, Viacom, eBay, Discovery Networks, Ford, GE and United Airlines have turned to EffectiveUI for projects where the quality of the user experience is critical. For more information and examples of their work, please visit www.effectiveui.com .

Tony Hillerson is a Software Architect for EffectiveUI. He graduated from Ambassador University with a BA in MIS. On any given day he may be working with Flex, Java, Rails, Maven, Ant, Ruby, or shell scripts. Tony has contributed to many community projects, such as RubyAMF. Tony has spoken at 360|Flex and Adobe MAX, as well as local user groups.

Tony is interested in all levels of usability and experience design, from the database to the server to the glass.

In his free time Tony enjoys playing the bass, playing World of Warcraft, making electronic music, making beer, learning Latin, and studying philosophy. Tony lives outside Denver, CO with his wife and son Titus.