Publisher: O'Reilly Media / Adobe Developer Library
Final Release Date: September 2007
Evaluating any new technology can be achallenge. This Short Cut is designed tohelp web application developers (andtheir team managers) understand if Flexis the right technology for their companyor client. Although the authors of thisbook have a strong understanding of theFlex framework, this isn't a sales pitchfor Flex. The authors believe that Flex isa good tool to solve many business problems,but it is not a cure-all.
After reading this material, you'll knowwhat's good about Rich Internet Applications.You'll know the capabilities ofFlex 3, how Flex works, and how muchit costs. We'll tell you about the challengesyou'll face in developing with Flex,and show you the steps you'll take to createand deploy a Flex 3 application.
Flex 3 Early Evaluation: Assessing Flex and Your Project Needs
EffectiveUI has emerged as the leading rich Internet and desktop application design and development firm helping user-centric organizations maximize online customer engagement and business opportunities. Some of the most prestigious and reputable brands worldwide, such as Adobe, NBC Universal, Viacom, eBay, Discovery Networks, Ford, GE and United Airlines have turned to EffectiveUI for projects where the quality of the user experience is critical. For more information and examples of their work, please visit
Anthony Franco finds it very difficult to read blogs where the authors do nothing but talk about themselves, however, he does find it helpful to know about the author. So he will try to tell you about himself by talking about EffectiveUI.
As a President of EffectiveUI, Anthony has the unique opportunity to listen to how companies like eBay, Adobe, Viacom, Microsoft, GE, Dow Jones, and Qwest and Nielsen think about the Internet & desktop software, and how innovative thinking can completely change the way they do business. EffectiveUI has had the opportunity to brainstorm new software for these companies (and others). They find themselves primarily developing using Adobe, Microsoft, and Apple platforms. They have, in fact, been able to establish themselves as a premium services partner for all 3 (they are an Apple development partner, a Microsoft gGlobal 20 Agency, and an Adobe gClub 6 Partner )
However, EffectiveUI tries not to focus too much on the gtechnology h. Rather they focus on creating elegant interfaces that solve specific business goals, the technology is just the means to this end. They hope to be able to provide a little insight, and inspire discussion on the next generation of application design and development.