Facebook bet that opening its Application Platform would spur growth
and build buzz, giving it an edge in the white-hot social network
popularity contest. Four months and nearly 5000 applications later,
it looks like that bet is paying off. Is Facebook the next platform
for profits, too?
Find out what it takes to launch a successful Facebook application,
understand the new rules of the application development game in a Web
2.0 world, and get the scoop on the most popular Facebook apps in
this new report from Tim O'Reilly and the O'Reilly Radar team.
Sizes up the Facebook opportunity--who's making money, and how?
Lays out best practices of marketing with Facebook Applications,
aka Social Media Optimization (SMO)
Identifies the top 200 Facebook applications and plots their growth
Goes beyond Facebook, and scopes out the emerging widget economy
The social network economy is sizzling, and "The Facebook Application
Platform" is a must-read for anyone who wants in on the Facebook