Facebook bet that opening its Application Platform would spur growth
and build buzz, giving it an edge in the white-hot social network
popularity contest. Four months and nearly 5000 applications later,
it looks like that bet is paying off. Is Facebook the next platform
for profits, too?
Find out what it takes to launch a successful Facebook application,
understand the new rules of the application development game in a Web
2.0 world, and get the scoop on the most popular Facebook apps in
this new report from Tim O'Reilly and the O'Reilly Radar team.
Sizes up the Facebook opportunity--who's making money, and how?
Lays out best practices of marketing with Facebook Applications,
aka Social Media Optimization (SMO)
Identifies the top 200 Facebook applications and plots their growth
Goes beyond Facebook, and scopes out the emerging widget economy
The social network economy is sizzling, and "The Facebook Application
Platform" is a must-read for anyone who wants in on the Facebook
The Facebook Application Platform: An O'Reilly Radar Report
Tim O'Reilly is the founder and CEO of O'Reilly Media, Inc., thought by many to be the best computer book publisher in the world. In addition to Foo Camps ("Friends of O'Reilly" Camps, which gave rise to the "un-conference" movement), O'Reilly Media also hosts conferences on technology topics, including the Web 2.0 Summit, the Web 2.0 Expo, the O'Reilly Open Source Convention, the Gov 2.0 Summit, and the Gov 2.0 Expo. Tim's blog, the O'Reilly Radar, "watches the alpha geeks" to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim's long-term vision for his company is to change the world by spreading the knowledge of innovators. In addition to O'Reilly Media, Tim is a founder of Safari Books Online, a pioneering subscription service for accessing books online, and O'Reilly AlphaTech Ventures, an early-stage venture firm.
At O'Reilly, a big part of our business is paying attention to what's new and interesting in the world of technology. We have a pretty good record at having anticipated some of the big technology developments in recent history. For instance, we launched the first commercial Web site, GNN, in 1993; we organized the meeting at which the term "open source" was first adopted; we were early investors in Blogger, which helped launch the blogging revolution; and more recently, our Web 2.0 conference launched a world-wide meme. We call this predictive sense the "O'Reilly Radar." And while we're certainly not always right, we are, at least, good at making interesting guesses.
Our methodology is simple: we draw from the wisdom of the alpha geeks in our midst, paying attention to what's interesting to them, amplifying these weak signals, and seeing where they fit into the innovation ecology. Add to that the original research conducted by our Research team, and you start to get a good picture of what the technology world is thinking about. What books are people just now starting to buy, and which are falling off in interest? Which tech-related Google AdWords are rising or falling in price? What can we learn from predictive markets tracking tech trends? What do help-wanted ads tell us about technology adoption?