The Art of SEO
Mastering Search Engine Optimization
Publisher: O'Reilly Media
Final Release Date: October 2009
Pages: 608

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

  • Comprehend SEO’s many intricacies and complexities
  • Explore the underlying theory and inner workings of search engines
  • Understand the role of social media, user data, and links
  • Discover tools to track results and measure success
  • Recognize how changes to your site can confuse search engines
  • Learn to build a competent SEO team with defined roles
  • Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

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O'Reilly MediaThe Art of SEO
 
5.0

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  • Well-written (4)
  • Concise (3)

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    (2 of 2 customers found this review helpful)

     
    5.0

    Excellent Book

    By James Murgolo

    from Springfield, MA

    About Me Designer, Developer

    Verified Reviewer

    Pros

    • Accurate
    • Concise
    • Easy to understand
    • Well-written

    Cons

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      • Intermediate
      • Novice

      Comments about O'Reilly Media The Art of SEO:

      I read this to gain a more structured knowledge of SEO. My background is web and application design and implementation but my SEO knowledge was from reading blogs, etc.

      It is clear and easy to understand, excellent division of topics, and improvements can be made after almost every chapter. It also gives a more holistic knowledge of how the web works in general without giving you a history course.

      I don't really have anything negative to say about the book although a reader might need some understanding of html and web design in general to really get it.

      (1 of 1 customers found this review helpful)

       
      5.0

      Essential Reading

      By RedEvo

      from UK

      About Me Developer, Educator

      Pros

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        Comments about O'Reilly Media The Art of SEO:

        I buy all new SEO's here at Red Evolution this book. It's the definitive guide to doing SEO the right way.

        (1 of 2 customers found this review helpful)

         
        5.0

        SEO really is an art

        By Pojerit

        from Ishoj, Denmark

        About Me Sales and SEO consultant

        Verified Reviewer

        Pros

        • Accurate
        • Concise
        • Easy to understand
        • Helpful examples
        • Well-written

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          • Intermediate

          Comments about O'Reilly Media The Art of SEO:

          I've just started my own firm as a "Sales optimizer" and SEO practitioner in Denmark, and The Art of SEO is the best book I've read on this subject.
          Though it's 500+ pages, is an exiting read with cool stuff, things to do, references and links for a lifetime - and even if you're not a web programmer, it's worth every penny.
          In the end it all boils down to connecting persons for the right reasons, right?
          Well-written, easy to read and with lots of examples an bonus stuff for further investigation on the internet - love it.

          (6 of 8 customers found this review helpful)

           
          5.0

          The 'Bible' on SEO

          By Frank Stepanski

          from Philadelphia, PA

          About Me Developer, Educator

          Pros

          • Accurate
          • Concise
          • Easy to understand
          • Helpful examples
          • Well-written

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            Comments about O'Reilly Media The Art of SEO:

            SEO (Search Engine Optimization) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence. This book is written by four well-known SEO experts: Eric Enge, Stephen Spencer, Rand Fishkin and Jessie Stricchiola. Each one of the authors demonstrates their ability in explaining to the reader their wealth of knowledge on this subject. This is the first of its kind in my opinion for a book to cover so many aspects of SEO from the planning of your site and audience, to working and testing algorithms of the various search engines, to creating SEO friendly content, trakcing and measuring your results and ROI. A brief review of each chapters contents: Chapter 1 : The Search Engines: Reflecting Consciousness and Connecting Commerce Chapter 2 : Search Engine Basics Chapter 3 : Determining Your SEO Objectives and Defining Your Site's Audience Chapter 4 : First Stages of SEO Chapter 5 : Keyword Research Chapter 6 : Developing an SEO-Friendly Website Chapter 7 : Creating Link-Worthy Content and Link Marketing Chapter 8 : Optimizing for Vertical Search Chapter 9 : Tracking Results and Measuring Success Chapter 10 : Domain Changes, Post-SEO Redesigns, and Troubleshooting Chapter 11 : Honing the Craft: SEO Research and Study Chapter 12 : Build an In-House SEO Team, Outsource It, or Both? Chapter 13 : An Evolving Art Form: The Future of SEO This book should be considered a 'bible' on SEO because I cannot think of any other topic that has been left out. I have already used this book for two websites my company has developed and improved its search results by at least 10-20%. SEO is definitely an art form in a way and so many designers and devlopers overlook this when they are creating a website because either of the lack of time or mainly due to the lack of knowledge. Even though this book has lots and lots of information, you can take parts or sections of this book and apply it immediately to a website you are currently working on or have worked on like I did. I cannot stress enough how important SEO is and this book is an invaluable resource. A must buy!

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