Video description
It seems that every week another major announcement is made in the sphere of mobile communications regarding a new product, service or opportunity. How can content providers of all types but particularly those in publishing take advantage of the growing opportunity mobile poses in reaching new markets both domestically and internationally.
Table of contents
- Chapter 1: Introduction
- Chapter 2: Make the global local
- Chapter 3: Delivering educational materials
- Chapter 4: Avoid exclusivity
- Chapter 5: Three key facts about mobile
- Chapter 6: Authorlink
- Chapter 7: iPhone has increased awareness
- Chapter 8: That's sooo cliche!!!
- Chapter 9: Adeena Karasick video
- Chapter 10: MPS Mobile
Product information
- Title: Making Mobile Work
- Author(s):
- Release date: April 2008
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 978059651981
You might also like
video
BrainSwarming: Because Brainstorming Doesn't Work
A common situation: an organization determines that innovation is the key to future success and engages …
video
Everything is a little bit broken; or, The illusion of control
We never change the amount of work or technical debt; we just shift it, and with …
book
Attracting Perfect Customers
Most businesses spend far too much of their time and energy struggling to get new customers …
video
Delivering the Best Online Shopping Experience
Consumer commerce has changed radically over the past half century. Today, abundant supply is chasing relatively …