What do the killer apps on the Facebook platform have in common? What must you build into your application if you want Facebook users to adopt it--and pass it on to their friends? Get The Facebook Application Ecosytem and find out.
The Report identifies:
The application features that lead to success
Best practices to launch and build Facebook apps
Why people are using the top Facebook apps
Winning ad strategies--what works, targeting demographics or user interests?
How to innovate to get ahead of the pack
The Facebook Application Ecosystem: Why Some Thrive--and Most Don't
Shelly D. Farnham is the co-founder and social architect at Waggle Labs, which develops innovative social applications. Shelly received her Ph.D in social psychology at the University of Washington and performed research and advanced prototyping for seven years at Microsoft Research, focusing on social networking, mobile social coordinate, and personal analytics. In 2005 she left to consult with startups and teach the social web at the University of Washington before co-founding Waggle labs in 2007.