What's the real business opportunity in Second Life and other virtual worlds? What trends and innovations point the way to success? Why have some high-profile virtual worlds flopped? You'll find answers in this report.
Topics Include:
An in-depth look at Second Life: usage & engagement data, economic activity, goverance & intellectual property, hot buttons (griefing, cyber sex), demographics, popular sites
Virtual Worlds, the Next Generation: what children's engagement in virtual worlds tells us about the future of the medium.
The best of both worlds: fascinating new applications that combine data from real and virtual worlds to give us a better reality
Virtual Worlds: A Business Guide examines the major players in the space, assesses what businesses are doing now, and lays out success strategies for doing business in virtual worlds.
Ben Lorica is the Senior Analyst in the Market Research Group at O'Reilly Media, Inc.. He has applied Business Intelligence, Data Mining and Statistical Analysis in a variety of settings including Direct Marketing, Consumer and Market Research, Targeted Advertising, and Financial Engineering. At O'Reilly, Ben works in the open source data warehouse and analytics area.
An ex-academic, he was an Assistant Professor at U.C. Davis and was the founding Department Chair for Statistics and Mathematics at C.S.U. Monterey Bay.
Roger Magoulas is the director of market research at O'Reilly Media. Magoulas runs a team that is building an open source analysis infrastucture and provides analysis services, including technology trend analysis, to business decision-makers at O'Reilly and beyond. In previous incarnations, Magoulas designed and implemented data warehouse projects for organizations ranging from the San Francisco Opera to the Alberta Motor Club.
