Books & Videos

Table of Contents

  1. Chapter 1 What Is This YouTube of Which You Speak?

    1. YouTube and Online Video: A Brief History

    2. Finding Videos

    3. Navigating YouTube

    4. Going Viral

    5. The Joys (and Problems) of the "Level Playing Field" That Is YouTube

  2. Chapter 2 Storytelling and Directing

    1. The Importance of Storytelling

    2. Conflict Is the Essence of Drama

    3. The Hero's Journey

    4. A Likable Main Character

    5. Brevity Is the Soul of Wit (or 2 Minutes to Fame)

    6. The Importance of Writing

    7. Choosing and Directing Actors

    8. Directing the Camera

  3. Chapter 3 99-Cent Film School: Shooting, Editing, and Rendering

    1. Choosing Your Weapons

    2. Computers

    3. Basic Editing

  4. Chapter 4 Creating Your Very Own Channel

    1. All About Your Channel

    2. Registering Your Account

    3. Introduce Yourself

    4. Customizing Your Channel, or "Pimping Your Profile"

    5. Subscribe to Other Channels

    6. You're Not Alone: Make Some Friends

    7. What's Next?

  5. Chapter 5 Broadcasting Yourself: User-Generated Content

    1. Uploading Your Video Treasures

    2. Processing, Please Wait

    3. Thumbnail

    4. Favorites

    5. Playlists

    6. Flagging

    7. Sharing

    8. Permission

  6. Chapter 6 Rebroadcasting: Commercial Content

    1. Copyright

    2. Fair Use and Parody

    3. Public Domain

    4. Creative Commons

    5. Copyleft

    6. YouTube's Stance on Copyright and Fair Use

    7. Getting Permission to Use Corporate Media

    8. When Someone Uses Your Video Without Permission

    9. Finding Material You Can Use and Remix for Free

  7. Chapter 7 Building Your Audience

    1. Priming Your Channel

    2. Views and Ratings

    3. Comments and Replies

    4. More Subscribers and Friends

    5. Promoted and Featured Videos

    6. Privating: Covering Your Online Tracks

    7. Playing the Game

  8. Chapter 8 The Community: Where Do You Fit In?

    1. Networking

    2. Video Responses

    3. Collaboration Videos

    4. Collaboration Channels

    5. YouTube Groups

    6. Video Contests

    7. YourTubeAdvocate

    8. Trolls

    9. Your Niche

  9. Chapter 9 Hacking the System: How to Cheat (and Why You Shouldn't)

    1. A Word of Warning

    2. Spam Bots

    3. iSub Network and Sub4Sub

    4. E-begging

    5. Autorefreshing

    6. Thumbnail Cheating

    7. Tag Loading

    8. Sock Puppets

    9. Utubedrama.com and Trevor Rieger

    10. This Account Is Suspended

    11. Ethical Hacking

  10. Chapter 10 Reaching the World

    1. Promoting Versus Interacting

    2. Social Bookmarking

    3. Social Networking

    4. Blogging

    5. Your Own Website

    6. Signatures

    7. Moving Forward

  11. Chapter 11 Money Money Money!

    1. Monetization

    2. What Is a YouTube Partner?

    3. Do You Qualify?

    4. How to Apply

    5. Branding Options

    6. AdSense

    7. Sponsored Videos

    8. Selling Out, Again

  12. Chapter 12 Beyond the 'Tube

    1. Stepping Out

    2. Facebook

    3. BlogTV

    4. Stickam

    5. Twitter

    6. YouTube Gatherings

    7. Time Budgeting

    8. Steady Work Beats Frantic Work

  13. Chapter 13 Becoming a Success Story

    1. Building Your Brand

    2. Memes That Have Jumped the 'Tube

    3. Education and Charity via YouTube

    4. Hacking Embedded Videos to Autoplay

    5. The Moral of the Story

  14. Chapter 14 Closing Arguments

    1. What's Wrong with the Internet

    2. What's Right with the Internet

    3. The Media

    4. What's Wrong with the World

    5. What's Right with the World

    6. What You Can Do About All This

  15. Chapter 15 Interviews with Other YouTube Rock Stars

    1. Interview with Lisa Donovan (LisaNova)

    2. Interview with Hank Green (vlogbrothers)

    3. Interview with Michael Buckley (WhatTheBuckShow)

    4. Interview with Kevin Nalty (Nalts)

    5. Interview with Liam Kyle Sullivan (liamkylesullivan)

  1. Colophon