Books & Videos

Table of Contents

  1. Chapter 1 SEO Fundamentals

    1. Understanding How Search Engines Work

    2. Understanding Black Hat SEO

    3. Getting into a Searcher’s Mind

    4. You and SEO

    5. Key Terms Used in This Chapter

  2. Chapter 2 Creating an SEO Website

    1. Search Engines and HTML Code

    2. Sitemaps

    3. Preventing Spiders from Indexing Pages

    4. Directory Listings

    5. Local Searches

    6. SEO, Web Standards, and Accessibility

    7. SEO Pitfalls

    8. Monitoring Your Success

    9. Exercises in Creating a Simple SEO Site

    10. Key Terms Used in This Chapter

  3. Chapter 3 Creating Optimized Content in Flash

    1. Flash SEO Myths

    2. Flash SEO Pitfalls and Challenges

    3. Creating SEO Flash Content

    4. Exercises

    5. Key Terms Used in This Chapter

  4. Chapter 4 Using JavaScript with Flash for SEO

    1. Prerequisite JavaScript Experience

    2. Essential Flash SEO JavaScript

    3. Exchanging Data Between Flash and JavaScript

    4. Exercises

    5. Key Terms Used in This Chapter

  5. Chapter 5 Optimizing Dynamic Content

    1. Understanding Dynamic Content and Static Content

    2. Dynamic Content and SEO

    3. Understanding AJAX

    4. Exercise: Optimizing a Dynamic Application that Uses Flash

    5. Key Terms Used in this Chapter

  6. Chapter 6 SEO for Rich Internet Applications Using Flex

    1. Getting to Know Flex

    2. Searchable Flex Content

    3. Loading Text into Flex

    4. Understanding History Management

    5. Understanding the BrowserManager Class and Deep Linking

    6. Implementing SWFObject in a Flex Application

    7. Using SWFAddress with Flex

    8. Deep Linking with URLKit

    9. Exercises

    10. Exercise 6-1: Loading XML-Based Text

    11. Exercise 6-2: Using SWFObject with a Flex Application

    12. Exercise 6-3: Deep Linking Using SWFAddress

    13. Exercise 6-4: Deep Linking with URLKit

    14. Key Terms Used in This Chapter

  7. Chapter 7 Optimizing Your Site

    1. Looking at Your Site As a Search Engine Optimizer

    2. Exercises

    3. Exercise 1: Optimizing a Site’s HTML Code to Adjust Its Description in the SERPs

    4. Exercise 2: Adding Searchable Text to a Poorly Optimized Site

    5. Exercise 3: Using XML Data with PHP to Optimize Development Time

    6. Challenge

  1. Colophon