Free is More Complicated than You Think
Tim O'Reilly TOC 2008 Keynote
By Tim O'Reilly
Publisher: O'Reilly Media
Final Release Date: April 2008
Run time: 32 minutes

After putting Dilbert online for free, Scott Adams reported, "Free is more complicated than you think."In this talk, Tim O'Reilly does the math: just how many page views do you need to support an e-book with advertising? How popular does your blog need to be? What percentage of customers who sample a free product end up paying for more? Which online business models produce revenue comparable to existing print models? How much will others need to grow to fill the gap?Free is a strategy, not an endpoint. It's time to stop wishful thinking and build business models that work.

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