Publisher: O'Reilly Media
Final Release Date: August 2007
Pages: 362
Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it.
Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains:
- Collaborative filtering techniques that enable online retailers to recommend products or media
- Methods of clustering to detect groups of similar items in a large dataset
- Search engine features -- crawlers, indexers, query engines, and the PageRank algorithm
- Optimization algorithms that search millions of possible solutions to a problem and choose the best one
- Bayesian filtering, used in spam filters for classifying documents based on word types and other features
- Using decision trees not only to make predictions, but to model the way decisions are made
- Predicting numerical values rather than classifications to build price models
- Support vector machines to match people in online dating sites
- Non-negative matrix factorization to find the independent features in a dataset
- Evolving intelligence for problem solving -- how a computer develops its skill by improving its own code the more it plays a game
Each chapter includes exercises for extending the algorithms to make them more powerful. Go beyond simple database-backed applications and put the wealth of Internet data to work for you.
"Bravo! I cannot think of a better way for a developer to first learn these algorithms and methods, nor can I think of a better way for me (an old AI dog) to reinvigorate my knowledge of the details." -- Dan Russell, Google
"Toby's book does a great job of breaking down the complex subject matter of machine-learning algorithms into practical, easy-to-understand examples that can be directly applied to analysis of social interaction across the Web today. If I had this book two years ago, it would have saved precious time going down some fruitless paths." -- Tim Wolters, CTO, Collective Intellect
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- Title:
- Programming Collective Intelligence
- By:
- Toby Segaran
- Publisher:
- O'Reilly Media
- Formats:
-
- Print
- Ebook
- Safari Books Online
- Print:
- August 2007
- Ebook:
- December 2008
- Pages:
- 362
- Print ISBN:
- 978-0-596-52932-1
- | ISBN 10:
- 0-596-52932-5
- Ebook ISBN:
- 978-0-596-15842-2
- | ISBN 10:
- 0-596-15842-4
|
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Toby Segaran Toby Segaran is the author of Programming Collective Intelligence, a very popular O'Reilly title. He was the founder of Incellico, a biotech software company later acquired by Genstruct. He currently holds the title of Data Magnate at Metaweb Technologies and is a frequent speaker at technology conferences. View Toby Segaran's full profile page. |
Colophon The animals on the cover of Programming Collective Intelligence are King penguins (Aptenodytes patagonicus). Although named for the Patagonia region, King penguins no longer breed in South America; the last colony there was wiped out by 19th-century sealers. Today, these penguins are found on sub-Antarctic islands such as Prince Edward, Crozet, Macquarie, and Falkland Islands. They live on beaches and flat glacial lands near the sea. King penguins are extremely social birds; they breed in colonies of as many as 10,000 and raise their young in creches. Standing 30 inches tall and weighing up to 30 pounds, the King is one of the largest types of penguin -- second only to its close relative the Emperor penguin. Apart from size, the major identifying feature of the King penguin is the bright orange patches on its head that extend down to its silvery breast plumage. These penguins have a sleek body frame and can run on land, instead of hopping like Emperor penguins. They are well adapted to the sea, eating a diet of fish and squid, and can dive down 700 feet, far deeper than most other penguins go. Because males and females are similar in size and appearance, they are distinguished by behavioral clues such as mating rituals. King penguins do not build nests; instead, they tuck their single egg under their bellies and rest it on their feet. No other bird has a longer breeding cycle than these penguins, who breed twice every three years and fledge a single chick. The chicks are round, brown, and so fluffy that early explorers thought they were an entirely different species of penguin, calling them "woolly penguins." With a world population of two million breeding pairs, King penguins are not a threatened species, and the World Conservation Union has assigned them to the Least Concern category. The cover image is from J. G. Wood's Animate Creation. The cover font is Adobe ITC Garamond. The text font is Linotype Birka; the heading font is Adobe Myriad Condensed; and the code font is LucasFont's TheSands Mono Condensed. |
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Table of Contents
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Product Details
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About the Author
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Colophon
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Recommended for You
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Customer Reviews

5/19/2014 (1 of 1 customers found this review helpful) - Intermediate
- Novice
- Student
4/17/2014 5.0Concise and Informative By jesserosato from Sacramento, CA - Concise
- Easy to understand
- Helpful examples
- Well-written
1/24/2014 5.0Great book on Machine Learning By Blaize from Fairfax, VA - Accurate
- Concise
- Helpful examples
- Well-written
3/1/2012 (8 of 8 customers found this review helpful) 4.0Recommended, despite the code issues - Concise
- Easy to understand
- Well-written
6/9/2009 (15 of 16 customers found this review helpful) 5.0The Python way to collective intelligence 3/5/2009 (3 of 3 customers found this review helpful) 4.0A fascinating read with lots of code examples By www.thegeniusfiles.com from Undisclosed 10/21/2008 (5 of 5 customers found this review helpful) 5.0A visionary book that illuminates the Internet By AlexeySmirnov from Undisclosed 9/11/2008 (3 of 7 customers found this review helpful) By Anonymous from Undisclosed 8/6/2008 (3 of 4 customers found this review helpful) 3.0Information is great, but too many errors By Amit Lamba from Undisclosed 4/16/2008 5.0Very informative, engaging read. Code a bit terse
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