Books & Videos

Table of Contents

  1. Chapter 1 Get Started

    1. Sign up

    2. Quickly create a compelling profile

    3. Understand what "following" means

    4. Find the people you know on Twitter

    5. Get suggestions for cool people to follow

    6. Twitter from the road

    7. Test-drive the 140-character limit

    8. Trim messages that are too long

    9. The secret to linking in Twitter

    10. Figure out how many people to follow

    11. Join a conversation: the hashtag (#) demystified

    12. Key Twitter jargon: tweet

    13. Key Twitter jargon: @messages

    14. Key Twitter jargon: retweet

    15. Key Twitter jargon: DM

    16. Key Twitter jargon: tweetup

    17. Twitter jargon: Fail Whale

    18. Try it for three weeks or your money back—guaranteed!

    19. Get help from Twitter

  2. Chapter 2 Listen In

    1. Use Twitter Search

    2. Keep on an eye on hot topics

    3. Four cool tools for tracking trends: #1

    4. Four cool tools for tracking trends: #2

    5. Four cool tools for tracking trends: #3

    6. Four cool tools for tracking trends: #4

    7. Take advantage of advanced search

    8. Four important things to search for

    9. Advance your advanced search

    10. Track searches with RSS

    11. Track search with email alerts

    12. Track twittered links to your website

    13. Find out what people are reading

    14. Bookmark links to read later

    15. Use a life-changing third-party program

    16. Life-changing program #1: Twhirl

    17. Life-changing program #2: TweetDeck

    18. Use a great mobile client

    19. Follow smart people you don't know

    20. Figure out who's influential on Twitter

  3. Chapter 3 Hold Great Conversations

    1. Get great followers

    2. Reply to your @messages

    3. Retweet clearly and classily: Part 1

    4. Retweet clearly and classily: Part 2

    5. When via is better than RT

    6. What to retweet

    7. Troubleshoot your retweets

    8. Ask questions

    9. Answer questions

    10. Send smart @replies

    11. Twitter often...but not too often

    12. Three cool hashtag tricks

    13. Know your new followers

    14. Three tools to figure out your followers

    15. Unfollow graciously

    16. Don't auto-DM (for crying out loud)

    17. Don't spam anyone

    18. Fight spam

  4. Chapter 4 Share Information and Ideas

    1. Be interesting to other people

    2. Make sure your messages get seen

    3. Link to interesting stuff around the Web

    4. Link appealingly to your blog or site

    5. Link to a tweet

    6. Post pictures

    7. Live-twitter an event

    8. Overhear things

    9. Publish on Twitter

    10. Participate in fundraising campaigns

    11. Make smart suggestions on FollowFriday

    12. Post on the right days

    13. Repost important messages

  5. Chapter 5 Reveal Yourself

    1. Post personal updates

    2. Go beyond "What are you doing?"

    3. Use the right icon

    4. Fill out your full bio (it takes two seconds)

    5. Spiff up your background: Part 1

    6. Spiff up your background: Part 2

    7. Cross-post to your Facebook account

    8. Keep track of friends and family

  6. Chapter 6 Twitter for Business: Special Considerations and Ideas

    1. Listen first

    2. Have clear goals

    3. Integrate with your other channels

    4. Start slow, then build

    5. Figure out who does the twittering

    6. Reveal the person behind the curtain

    7. Manage multiple staff Twitterers

    8. Coordinate multiple accounts

    9. Make sure you're findable

    10. Be conversational

    11. Retweet your customers

    12. Offer solid customer support

    13. Post mostly NOT about your company

    14. Link creatively to your own sites

    15. Make money with Twitter

    16. Report problems...and resolutions

    17. Post personal updates

    18. Use URL shorteners to track click-throughs

    19. Engage journalists and PR people

    20. Integrate Twitter with your products

    21. Follow everyone who follows you (almost)

    22. Three key tools for business accounts

    23. Continuing the conversation