Books & Videos

Table of Contents

  1. Chapter 1 Introduction

    1. What Is Social Media Marketing?

    2. Big Brands and Social Media

    3. Small Business and Social Media

    4. Social Media and You

  2. Chapter 2 Blogging

    1. Introduction

    2. History

    3. Protocol

    4. Platforms

    5. Content Strategies

    6. Building an Audience

    7. Takeaway Tips

  3. Chapter 3 Twitter and Microblogging

    1. Introduction

    2. History

    3. Protocol

    4. Clients

    5. Takeaway Tips

  4. Chapter 4 Social Networking

    1. Introduction

    2. History

    3. Protocol

    4. Facebook

    5. LinkedIn

    6. MySpace

    7. Takeaway Tips

  5. Chapter 5 Media Sharing

    1. Introduction

    2. History

    3. Protocol

    4. YouTube

    5. Flickr

    6. SlideShare

    7. Takeaway Tips

  6. Chapter 6 Social News and Bookmarking

    1. Introduction

    2. History

    3. Protocol

    4. Digg

    5. Reddit

    6. StumbleUpon

    7. Delicious

    8. Niche Sites

    9. Takeaway Tips

  7. Chapter 7 Ratings and Reviews

    1. Introduction

    2. History

    3. Protocol

    4. Yelp

    5. Other Sites

    6. Takeaway Tips

  8. Chapter 8 Forums

    1. Introduction

    2. History

    3. Protocol

    4. Research

    5. Engaging

    6. Takeaway Tips

  9. Chapter 9 Virtual Worlds

    1. Introduction

    2. History

    3. Second Life

    4. Takeaway Tips

  10. Chapter 10 Strategy, Tactics, and Practice

    1. Introduction

    2. Monitoring

    3. Research

    4. Campaigns Versus Ongoing Strategy

    5. Integration

    6. Calls to Action

    7. Takeaway Tips

  11. Chapter 11 Measurement

    1. Introduction

    2. Metrics

    3. Goal Setting

    4. Software

    5. Takeaway Tips

  1. Appendix Acknowledgments

  2. Colophon