The Social Media Marketing Book
Publisher: O'Reilly Media
Final Release Date: November 2009
Pages: 244

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
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4.0

the social media marketing book

By gregorywest

from Sarnia, Ontario, Canada

About Me Educator

Verified Reviewer

Pros

  • Accurate
  • All-In-One Book
  • Easy to understand
  • Helpful examples
  • Well-written

Cons

    Best Uses

    • Novice

    Comments about O'Reilly Media The Social Media Marketing Book:

    Review: by Gregory [@]Member of the Computer Operators 
of Marysville & Port Huron (COMP)[@]the social mediamarketing bookby Dan ZarrellaPublished by O'Reilly Media Inc.ISBN: 978-0-596-80660-6Pages: 231USA: [$]Do you ever wonder how things go "viral" online in Cyberspace? Especially how an idea just takes off whereby millions of people are viewing the idea in Facebook, on Twitter, or any of the other social media networks? This book explains how.If you belong to an organization, operate a small business, or simply looking to expand career possibilities, you should take a long, hard look at this social media marketing book. These are just a few reasons why you will learn from and enjoy this book.The book contains eleven chapters that cover all the basics to live inside and out of a virtual world. The Introduction explains what social media marketing is in easy-to-understand terminology. Zarrella takes us through what is Blogging, online Sharing, to using Forums for research.Chapter eleven is particularly interesting, you learn goal setting and Metrics. Here you can see what kind of "ROI" (return on investment) you can accomplish with a some solid groundwork in this new type of marketing.Each chapter is setup so that the screen shot is on the left page and the text is on the right page. This makes it really easy to follow along with the author and see what he is saying. At the end of a chapter is included special "Takeaway Tips". Here you find five tips that bring the chapter into complete focus, thus giving you a new platform to work.After reading and working with this book websites such as Facebook, Twitter, LinkedIn etc. will be seen as a complete asset. With a bit of work, using Zarrella's excellent pointers, your organization, your business or your own private ventures will enjoy an enormous impact, both financially and in self-promotion.All the mainstream social media is compiled and explained in easy-to-understand text showing you the various avenues for your own social media marketing campaign.

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