No matter what your organization sells, a well-executed commerce solution can extend your business globally, boost profitability, and help you seize new opportunities faster. Drawing from their extensive, in-the-field experience, online business experts Clayton Peddy and Derek Armentrout teach you to quickly build and deploy a scalable, high-performance site using Commerce Server 2002. They detail how to customize your own solution—incorporating components such as a product catalog, a shopping cart, user profiles, content management, and data-warehousing and analysis capabilities. You get focused, field-proven techniques and hands-on instruction—along with reusable Code Candy from real-world solutions.
Discover how to:
Determine the business and technical requirements for your site
Create and manage user profiles and implement authentication
Use Microsoft Content Management Server to manage page templates, images, product data, and other resources
Design product catalogs that are easy to use and manage
Build the browse, registration, and shopping cart pages
Exploit little-known pipeline capabilities, such as inventory calculation and third-party order processing
Capture and analyze data on user demographics and buying patterns
Create campaigns, promotions, and awards for targeted users
Manage site operations using the Business Desk modules
Test, stage, and launch your solution
Building Solutions with Microsoft® Commerce Server 2002
Clayton C. Peddy, Derek Armentrout
Safari Books Online
| ISBN 10:
| ISBN 10:
Clayton C. Peddy
Clayton C. Peddy works for Terrace Consulting, a leading enabler of e-business solutions, has been included in the annual listing of the 25 top Web design firms by the San Francisco Business Times. Terrace was ranked No. 11 on the list based on annual revenues.
Derek works for Terrace Consulting, a leading enabler of e-business solutions, which has been included in the annual listing of the 25 top Web design firms by the San Francisco Business Times. Terrace was ranked No. 11 on the list based on annual revenues.