Grow your business online—quickly, efficiently, professionally—with this practical guide to Office Live Small Business services. Whether you’re a one-person shop or already managing multiple employees and locations, you’ll learn how to capitalize on key features and capabilities—and customize them for your needs. Plus, you’ll get insightful, entrepreneur-to-entrepreneur advice on how to get your new venture online—and thriving!
Get high visibility at low cost using easy site-design tools—no experience required
Manage everyday operations efficiently with free, Web-based applications
Deploy e-mail marketing campaigns and search advertising
Capture Web stats and business intelligence
Set up a professional e-commerce site—avoiding common pitfalls
Manage your e-mail, calendar, and contacts from any Web access point
Collaborate with employees, customers, and business partners using password-protected online workspace
Hear how other entrepreneurs work smarter with Office Live Small Business
Chapter 1 Your Small Business on the Web
The State of the Web Today
Small Businesses on the Web
Getting Your Business on the Web
Online Sales and Marketing—It’s Your World
Managing Your Business Information
What’s Next
Chapter 2 Introducing Microsoft Office Live Small Business
Your Web Site, Your Way
Stay in Touch with Office Live Mail
Get Organized Online with Calendars and Contacts
Sell Products on Your Site
Advertise Online with Search Marketing
Create E-Mail Marketing Campaigns
Know Your Web Traffic
Manage Your Business Data
Cultivate Your Client Relationships
Your Account, Your Way
What’s Next
Chapter 3 Getting Started with Microsoft Office Live Small Business
System Requirements for Office Live
Creating Your Office Live Small Business Account
A Look Around the Office Live Small Business Window
Introducing Office Live Small Business Services
Setting Up Your Web Site Account
Working with Domains
Creating E-Mail Accounts
Working with Account Settings
Where to Go for Help
What’s Next
Chapter 4 Designing Your Site
Introducing the Web Tools
Choosing a Theme and a Header Style
Working with Colors and Fonts
Setting Page Headers and Footers
Adding Text to Your Site
Formatting and Editing Text
Uploading Your Images
Adding Hyperlinks
Adding a Logo to Your Site
Adding Pages
Selecting a Navigation Style
Adding Keyword and Description Metatags
Previewing Your Site
Organizing Site Resources
What’s Next
Chapter 5 Taking Your Site to the Next Level
Changing Page Layout
Adding Tables
Enhancing Your Site Functionality with Web Modules
Using Advanced Web Features
What’s Next
Chapter 6 Tracking Your Web Statistics
Why Is It Important to Track Your Site?
Getting Started with Reports
The Big Picture: Overview Reports
Understanding Your Visitors
Displaying Site Usage
Reviewing Referring Sources
Tracking Keywords
Checking Page Usage Views
Displaying System Statistics
Reviewing Administration Reports
What’s Next
Chapter 7 Staying in Sync with Microsoft Office Live Small Business Mail
Getting Started with Office Live Mail
Checking, Creating, and Sending E-Mail
Working with Contacts
Instant Messaging Peers, Vendors, and Clients
Updating Your Calendar
What’s Next
Chapter 8 Selling Products Online
What Is Store Manager?
Activating Store Manager
Getting Started with Store Manager
Getting Ready to Process Payments
Creating Your Product Pages
Listing Your Products
Turning on Your Shopping Cart
Activating Your Store
What’s Next
Chapter 9 Promoting Your Business
Advertising on the Web
Getting Started with Online Promotions
Setting Up adManager
Creating an Ad
Creating E-Mail Marketing Campaigns
What’s Next
Chapter 10 Working with Business Applications
A Quick Look at Business Applications
Getting Started with Contact Manager
A Quick Look at the Business Applications Window
Working with Document Manager
Using the Team Workspace
Adding Business Applications
What’s Next
Chapter 11 Working with Microsoft Office Live Workspace
Introducing Office Live Workspace
Anatomy of an Office Live Workspace
Adding Documents to a Workspace
Working with Documents
Sharing Your Workspace
What’s Next
Chapter 12 Using the Resource Center
Getting Free, Fast Phone and E-Mail Support
Exploring the Resource Center
Displaying How-To Articles
Getting Help from Your Peers
Viewing Blogs
Now It’s Your Turn
Appendix About the Author
Title:
Microsoft® Office Live Small Business: Take Your Business Online
Katherine Murray is a communications expert who specializes in teaching people and businesses how to improve their productivity with Microsoft technologies. She is the author of more than 50 books related to Microsoft Office, Web technologies, and the digital lifestyle—including Microsoft Office Word 2007 Inside Out, First Look 2007 Microsoft Office System, and Microsoft Expression® Web Plain & Simple.
