Do more than you ever thought possible with HTML, the most commonly used language of the Web! Packed with insider tips, tricks, timesavers, and workarounds, this unique guide shows you how to make the most of the methods and techniques you need to make fun and exciting Web pages. From streamlining the design process to improving a site’s ranking through its dynamic content, it delivers all the secrets you need to get more done in less time, save money, and become a successful Web designer.
The Insider’s Guide to:
Setting up a master Web designer’s ultimate toolbox, necessary to effectively manage a site (see Chapter 1)
Defining the scope of a project and putting a process in place to manage it efficiently (see Chapter 2)
Creating and managing spectacular content–the most influential aspect of a site (see Chapter 5)
Crafting Web pages with HTML while discovering how to use HTML in such a way that it will make numerous other Web design aspects smoother (see Chapter 6)
The real story behind using XHTML–and why it’s so important (see Chapter 7)
Maximizing the abilities of Cascading Style Sheets to eliminate problems, improve workflow, and add visual effects (see Chapter 8)
Constructing exciting designs that work in a global environment (see Chapter 11)
Keeping content fresh and engaging so that visitors come back and spread the word (see Chapter 13)
Improving a site’s ranking and managing its promotions (see Chapter 14)
As an Open Web Consultant, Molly works to define and create effective organizational standards and best practices to thousands of developers and designers working the Web via her books, articles, conferences and trainings. With over 25 years of online experience, Molly’s strengths lie not only in the technologies and practices of today, but in understanding the complexities of how challenges emerged, and ways in which to manage those challenges in the rapid evolution of today’s Web.